The way in which we watch and consume video content is changing. Rather than relying on over-the-air broadcast delivery methods, many consumers and businesses now use the internet to watch video content.
- Advertising -
How much time do you spend watching videos online? On YouTube alone, users watch over 500 million hours of video content each day -- and that's just one of many platforms on which you can watch videos. Whether it's for leisure or commercial purposes, you probably enjoy the convenience of watching videos online.
With just a few clicks of your mouse, you can find specific videos on specific topics. And because online video is so convenient, more and more people are expected to watch videos online in the coming months and years.
- Advertising -
According to Cisco, 82% of all data exchanged over the internet will consist of video content by 2022. From 2017 through 2022, Cisco predicts that online video consumption will grow at a compound annual growth rate (CAGR) of approximately 33%.
What's fueling the online video market exactly? Several factors are attributed to its fast growth, one of which is the development of faster and more powerful mobile devices. In the past, it was difficult to watch online videos using a smartphone or tablet.
Thanks to advancements made in the mobile device industry, however, this is no longer the case. You can now watch online videos using a mobile device just as easily as you could using a desktop or laptop computer.
Contrary to what some people believe, online video is used for more than just leisure. While millions of people watch online videos to pass the time, many businesses use online video content as a marketing tool.
If a business wants to spread the word about a new product or service, it may create and share a video of the product or service on YouTube or other online portals.
The Global Online Video Market Size, Status and Forecast 2019-2025 report by Orian Research is a comprehensive study of the global online video market. Featuring 104 pages, it offers a professional analysis of the market and where it's headed.
This report segments the global online video market by several criteria. On the basis of product type, the market is segmented into SaaS model, user-generated content model and DIY model.
On the basis of end-user application, the market is segmented into media and entertainment industry as well as enterprise.
Some of the key online video vendors profiled in this report include Amazon.com, Inc. (US), Apple, Inc. (US), Baidu, Inc.
(China), Brightcove, Inc. (US), Hulu, LLC (US), JW Player (US), Kaltura, Inc. (US), Netflix, Inc. (US), Ooyala, Inc.
(US), Panopto (US), Piksel (US) and Sohu.com Inc. (China).