Statistics show over 2 billion people, globally, use Google to find information. With search engine usage on the rise, many businesses are using search marketing software to connect with their audiences. This report examines the global search marketing software market and where it's headed.
To the unsuspecting user, it's difficult to see how exactly search engines like Google and Bing make money. But if you look closely at the search results, you'll see some listings marked with the "ad" or "sponsored" label.
These listings are essentially paid ads created and purchased by businesses. If a business wants to promote its products or services, it may purchase ads through a search engine advertising service like Google Ads or Bing Ads.
- Advertising -
How do search ads work exactly? They typically consist of pay-per-click (PPC) ads that businesses pay for each driven click. For example, a business may create a PPC text ads in Google Ads.
When creating this ad, the business must select keywords on which to bid. Each of these keywords will cause the ad to display when a user performs the respective search on Google.com.
Next, the business must place a bid on each of these keywords, which determines how much the business will pay when a user clicks its ads.
Once the PPC ads are up and running, the business will be charged a small amount each time a user clicks its ads. If the ads generate 100 clicks, the business will be charged 100 times.
If the ads don't generate any clicks, the business won't be charged a dime, regardless of how many users were exposed to the ads.
To further optimizer their search ads, however, businesses may use search marketing software. Search marketing software is designed to help businesses optimize and improve the performance of their search ads.
Features and functionality vary, though many types of search marketing software offer conversion tracking. Using this common feature in search marketing software, businesses can identify which keywords and landing pages are driving sales and which ones aren't.
Other types of search marketing software contain keyword research tools that, as the name suggests, assist businesses in identifying keywords for their search ads.
The Global Search Marketing Software Market 2019 by Company, Regions, Type and Application, Forecast to 2024 report by Orian Research is a comprehensive study of the global search marketing software market. This report segments the market by several criteria.
On the basis of product type, the market is segmented into cloud-based and web based. On the basis of end-user application, the market is segmented into large enterprises and SMEs.
Some of the key search marketing software vendors profiled in this report include WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria), SpyFu(US), SEMrush(US), AWR Cloud(US), KWFinder.com, Searchmetrics Essentials(Slovakia), Ahrefs(Singapore), DeepCrawl(UK) and Majestic(UK).