The internet has become a powerful channel on which businesses can promote their products and services. The following two reports analyze the global online advertising market and where it's headed.
- Advertising -
Internet advertising, also known as online advertising, has become a hot topic among business owners in recent years. Statistics show that roughly 3.5 billion people in the world are connected to the internet.
While internet usage rates vary from country to country, it's safe to assume that almost half of the global population is online. Businesses can take advantage of this by investing in online advertising solutions.
- Advertising -
A common example of online advertising is Google Ads. Also known as AdWords, Google Ads is an online advertising service offered by Google.
Business owners can create a Google Ads account, after which they can purchase ads that are displayed on Google.com, Gmail and other websites. The great thing about Google Ads is that it charges business owners by performance.
Business owners can create CPC ads, for example, to pay for clicks on their ads. With CPC ads -- whether offered through Google Ads or any other online advertising service -- business owners only pay when a qualified user clicks their ads.
Online advertising services are also offered by social media networks. Both Facebook and Twitter, for example, have their own advertising platform that's available to business owners.
And using these tools, business owners can promote their products or services to their customers.
The Global Online Advertising Market Research Report 2018-2023 report by Research N Reports is a comprehensive study of the global online advertising market. Featuring 123 professionally researched and written pages, it explores the market from all angles.
Some of the key online advertising vendors profiled in this report include IBM Corp., SAP AG, Oracle Corp., Salesforce.com Inc., Aplicor LLC, Adobe Systems Inc., ComScore Networks Inc., Ebay GSI Commerce, Lithium Technologies Inc., Demandware Inc., Attensity Corp., Microsoft Corp., LongJump CRM, OpenText Corp., StrongMail Systems Inc., Percussion Software Inc., Zoho CRM Inc., Yahoo Analytics, SugarCRM Inc., Netsuite Inc. and Sitecore Inc. among others.
The Global Digital ad spending Market Research Report 2018-2023 report by Research N Reports is a second professional study detailing the global online and digital advertising market. Within this report, you'll learn about the market's current status while also looking into the future.
This report is an invaluable tool that can help business owners and investors in the digital advertising market make smarter decisions. The first chapter of this report provides an overview of the market.
In the second chapter, researchers explain the global economic impact of the online and digital advertising market. This, of course, is just the beginning.
There are 12 unique chapters in this report, providing a detailed look at the market.