The eye tracking market offers features such as lightweight, easy accessibility, and others in terms of quality of product. The market is expected to witness significant growth in the future, owing to increase in investment on smart & wearable technology across the industry verticals.
North America was the highest revenue contributor to the market in 2017, accounting for around 36.3% share, due to rise in adoption and increase in demand for assistive communication devices and wide application areas offered.
The eye tracking market is segmented into type, application, industry vertical, and region. Based on type, the market is bifurcated as head-mounted eye tracker and remote eye tracker.
According to application, it is divided into assistive communication, academic research, consumer behavior research, and usability testing.
Based on industry vertical, the market is further categorized into retail, automotive, healthcare, government, and others (advertising, entertainment, and web designing). Based on region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key players operating in the global eye tracking market are Tobii AB, LC technologies , Eyetech Digital Systems , Ergoneers GmbH, Smart Eye AB., Mirametrix Inc., Pupil Labs GmbH, Seeing Machines, SR Research Ltd., and Gazepoint.
- The report includes in-depth analysis of different segments and provides market estimations between 2018 and 2024.
- Porter’s Five Forces model illustrates the potency of buyers & sellers, which is estimated to assist the market players to adopt effective strategies.
- Key market players are profiled to gain an understanding of the strategies adopted by them.
- This report provides a detailed analysis of the current trends and future estimations from 2018 to 2024, which helps identify the prevailing market opportunities.
KEY MARKET SEGMENTS
- Head-mounted Eye Trackers
- Remote Eye Trackers
- Assistive Communication
- Academic Research
- Consumer Behavior Research
- Usability Testing
By Industry Vertical
- North America
- Rest of Europe
- Rest of Asia-Pacific
- Latin America
- Middle East
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