"Telcos in Retail - Beyond Network Connectivity", report evaluates major telcos’ positioning in retail, including various areas from network and communication technology to smart store concepts, IT security and analytics. A scoring for major telcos compares their retail-specific capabilities and positioning.
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The report also provides advice for IT vendors as well as the telcos.
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Telcos tend to be the leading network and communications services providers to retailers, but are increasingly under pressure to innovate and go beyond their core business.
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They look to diversify by launching retail-specific solutions and holistic store concepts that include IoT, analytics and security solutions.
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- Telcos need to offer holistic solutions with a clear and innovative vision which differentiates from existing concepts by competing vendors without being too prescriptive on the technology.
- They need to showcase retail-specific case studies. Many telcos struggle to gain a foothold with retailers beyond their existing business areas because they cannot prove their credibility with high-profile retail customer cases.
- Telcos should learn from their partners before starting to compete with them.
- Innovative retail solutions providers are likely to be partners in some areas; and telcos need to ensure that they understand retailers’ challenges in detail before risking a clash with these providers and systems integrators.
Reasons to access
- Gain a deeper insight into telcos' retail strategies and their positioning in retail-specific areas that go beyond network and communications services.
- Understand how telcos can compete for leadership in digital retail through concepts that include IoT, analytics, security solutions.
- Retailers' challenges and vendor choices are discussed, and useful advice provided for telcos and other IT vendors regarding targeting retailers and competitively positioning their offerings.
Access report @ www.orbisresearch.com/contacts/discount/529856
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