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Research details developments in the Global A2P SMS market forecasted to gain steady growth: BFSI application display promising demand during 2017-2025

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Geographically, the markets in Asia Pacific and North America, respectively, held the two leading spots in the global market in 2015. The leading position of the Asia Pacific market is chiefly attributed to the region’s large population base and the continuous increase in the number of mobile subscriptions. The thriving BFSI and E-commerce industries in developing economies in the region have also contributed to the increased demand for A2P SMS services.

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Presently, rise in mobile marketing activities by application developers and marketers, rising number of mobile subscribers, and the explosion of A2P SMS services in mobile banking, mobile health and mobile payments sectors are some of the major factors giving push to the global market for A2P SMS market. Market Research Hub (MRH) has announced the inclusion of a new study to its vast repository, which focuses on current as well as future growth prospects in the A2P SMS market, and titled as A2P SMS Market - Global Industry, Size, Share, Growth, Trends, and Forecast 2017 – 2025”.

According to the study major findings, the global A2P SMS market, with a valuation of US$62.01 bn in 2017, will exhibit a healthy 4.2% CAGR from 2017 and 2025 and rise to a valuation of US$86.53 bn by 2025.

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A2P SMS is one form of service in which SMS is sent from a web based application to a mobile subscriber.

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They are chosen over other content delivery mediums as they offer multiple advantages.

An SMS can reach any network globally and is centrally invoiced. At present, they are widely used in industries such as tourism, banking and financial services institutions, ecommerce, entertainment, and healthcare.

To provide better and accurate results, the report majorly focuses on some of the prime regions including the Middle East and Africa (MEA), Europe, Japan, Asia Pacific excluding Japan, North America, and Latin America. The report also includes forecast on market size, revenue generated, sales, year-on-year growth in global market, regional market, and various segments.

In terms of geographical expansion, the research finds that Asia Pacific dominated the market in 2016 and gathered nearly 40% of the overall market revenue share. Further, the research estimates that this region is likely to retain its leading position throughout the forecast period.

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Moreover, the research scrutinizes global market on the basis of various applications and end-use Industries. Based on the application, the market is divided into pushed content services, customer relationship management (CRM) services, promotional campaigns, interactive services, and inquiry related services.

Of these, CRM services is expected to emerge as one of the growing segment through 2025. On the other hand, the segment of BFSI in terms of application is expected to emerge as one of the most promising revenue opportunity for the global A2P SMS market.

As the report concludes, the competitive landscape is emphasized which focuses on the major players from the global A2P SMS market. Key players include Ogangi Corporation, Syniverse Technologies, LLC, AMD Telecom S.A., Cybercomm, Fortytwo Telecom AB., Angkor Data Communication Group Co., CLX Communications AB, tyntec, Silverstreet BV, Tanla Solutions Ltd., Symsoft AB, Infobip Ltd, Route Mobile Limited, Ltd., nexmo and DIMOCO.

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