Worldwide A2P SMS Market Analysis to 2025 is a specialized and in-depth study of the A2P SMS Industry with a focus on the global market trend. The report aims to provide an overview of global A2P SMS Market with detailed market segmentation by product/application and geography. The global A2P SMS Market is expected to witness high growth during the forecast period.
A2P SMS Market is estimated to grow at a CAGR of 4.4% during the forecast period 2016 - 2025 and accounts for US$ 62.10 Bn in the year 2025. A2P SMS is the communication taking place between an application and a subscriber over messaging services for various purposes.
With the evolution of smartphones accompanied with the emergence of OTT players in the market, the MNO’s have seen a sharp dip in the revenues earned from P2P (Peer-to-Peer) messaging services. However, there has been a parallel increase in the A2P SMS revenues for MNOs globally.
Top Dominating Key Players:
- ANAM Technologies
- CLX Communications AB.
- DIMOCO Messaging GmBH
- Infobip Ltd.
- Nexmo Inc. (acquired by Vonage)
- Syniverse Technologies, LLC
- Tanla Solutions
- Trillian Group Ltd.
- Twilio Inc.
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- To provide detailed information regarding the major factors (drivers, restraints, opportunities, challenges, and trends) influencing the growth of the global A2P SMS Market
- To forecast the size of the market segments with respect to four major regional segments, namely, North America, Europe, Asia Pacific, and the Rest of the World (Latin America and the Middle East & Africa).
SMS can reach to a customer’s even in the remotest area where there is a network connection and eventually becomes the easiest mode of communication with the customer. Distinct from instant messaging services, SMS service can function on standard and basic mobiles and it doesn’t depend on an internet connection to work.
The reach and flexibility of SMS services when compared to online services is much more and the advantage of pre-paid mobile users still receiving text messages even if they’re out of balance gives the mode an upper hand. Some of the key features of messaging is that it achieves higher read rate within minutes and boasts the highest engagement rate when compared to emails and OTT mobile messaging apps.
Eventually, with customers more likely to open messages than emails, it is vivid that A2P SMS market would be driven due to this.
The mobile phone user internet penetration in the world is still on the lower side. While in developed countries, the mobile phone user internet penetration is high, in many developing and under developed countries of the world, the penetration of mobile phone internet is very low and SMS is the best preferred medium for communication to ensure maximum reach.
This fact validates the rise in the usage of A2P SMS market.
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Reason to Access:
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Global A2P SMS Market
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the A2P SMS, thereby allowing players to develop effective long term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.