The A2P & P2A Messaging Market is continuously growing across the world over the coming years. The major driving factor of global A2P & P2A Messaging market are growing number of mobile phone users and increase in mobile payment & mobile banking.
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However, stringent government regulations are one of the major restraining factor of global A2P & P2A Messaging market. Application-to-Person (A2P) is process of sending mobile application messages from an application to a mobile user.
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A2P messaging is also called enterprise or professional SMS. Person-to-Application (P2A) is a process of sending message from a mobile user to an application.
It is often called mobile originated (MO). A2P messaging offer various benefits such as increase efficiency of various corporate platform and support services and improve communication.
P2A messaging also offers various advantages such as individual can easily interact with brands and companies & service provides with text messaging providing a universal, quick and trusted route for client-business communications.
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The regional analysis of Global A2P & P2A Messaging Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. Asia-pacific is the significant/leading region across the world in terms of market share due to large acceptance of A2P & P2A messaging services by the enterprises.
In addition, increasing development and regulation and technologies are benefiting in the A2P & P2A messaging market ecosystem in Asia-Pacific region. North America is also anticipated higher growth rate / CAGR over the forecast period 2018-2025.
The major market player included in this report are:
• CLX Communications
• Tanla Solutions
• SAP Mobile Services
• Silverstreet BV
• Syniverse Technologies
• Nexmo Co. Ltd.
• SITO Mobile
• OpenMarket Inc.
• Genesys Telecommunications
• Vibes Media
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study.
Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players.
The detailed segments and sub-segment of the market are explained below:
Rest of the World
Furthermore, years considered for the study are as follows:
Historical year – 2015, 2016
Base year – 2017
Forecast period – 2018 to 2025
Target Audience of the Global A2P & P2A Messaging Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Value-Added Resellers (VARs)
Third-party knowledge providers
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