In Region wise, Middle East & Africa and Latin America holds the huge business opportunity growth due to increasing mobile subscriber base and set to be emerging region for A2P SMS market growth.
Report: A2P SMS Market, Services (Transactional [CRM, Interactive], Promotional [Marketing, Inquiry, Pushed content]), Verticals (BFSI, Retail, Telecom, Transport, Entertainment, Utilities), Regions - Global Market Drivers, Opportunities, Trends, and Forecasts, 2016-2022
Over past few years, there is drastic changes in the mobile messaging market. The traditional SMS market is moving to declining stage, where the telecom players are drastically seeing a negative impact on their SMS revenue.
With the increasing demand for the mobile application (mobile banking, mobile health, mobile payment, e-commerce) and mobile subscriber base are the major drivers for A2P SMS market growth.
The Global A2P SMS market analyzed based on three segments-Services, Verticals and Regions. Service segment further divided into two core categories- Transactional Service and Promotional service.
Globally, transactional service will holds the major market share in A2P SMS market followed by promotional service.
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Globally, BFSI and Retail industry verticals set to be major verticals and contributing more than 40% of market share for A2P SMS market growth. The Education and Healthcare are set to be emerging verticals.
The global A2P SMS region market is analyzed by six regions - North America, Western Europe, Asia-Pacific, Central Eastern Europe (CEE), Middle East & Africa and Latin America. North America set to be the biggest market for A2P SMS market growth followed by Asia-Pacific.
Asia-Pacific increasing mobile subscriber (feature to smartphone) and internet user base is expected to support for the A2P SMS market growth. Also, few of the emerging IoT technology such as smart home, identity verification, connected cars, mobile commerce will drive the A2P SMS growth in Asia-Pacific.
Due to this most of the companies are focusing on this region to capture the growth opportunities and for business expansion.
The adoption and penetration of A2P SMS technology in various enterprise vertical is expected to support for A2P SMS market in upcoming years. Few of the major players such as CLX networks, Tanla solutions, Nexmo, AMD telecom are planning to create innovative products/services to support A2P SMS market.
The global A2P SMS market is expected grow $78.61 billion by 2022.
Nexmo Inc. Tanla Solutions Ltd. ClX Netwroks AB. Dialogue Communications Ltd mBlox ltd. TATA Communications Limited Orange Business Services SAP SE Gemalto NV GinSMS Inc. Tyntec Twilio Anam Technologies Voxox Inc. Routesms Solutions Limited
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