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Automotive electronics control unit (ECU) market insights shared in detailed report

Automotive and Transportation Market Research

Automotive Electronics Control Unit (ECU) analysis is provided for the markets including development trends, competitive landscape analysis, and key regions development status.

Automotive Electronics Control Unit (ECU) Market

Incorporation of various electronic technologies such as safety, advanced control, communication, and security to enhance vehicle functionalities will drive the automotive electronics control unit market size. Connected navigation and telematics systems require embedded software to manage an increasing number of services such as superior communication access and management.

Efforts for ensuring security and safety, energy-efficient drivetrains, and passenger comfort levels will directly contribute towards telematics and infotainment control systems growth.

Automotive Electronics Control Unit (ECU) Market size is set to exceed USD 50 billion by 2023; as per the latest report by Global Market Insights, Inc.


Global automotive electronics control unit market share has witnessed gains due to strong demand for interactive infotainment systems in the vehicle. Electronic component installations have increased consequently in the mid-sized segment due to advanced technology adoption.

Rising consumer preference towards sophisticated equipment for navigation purposes will offer potential growth opportunities to automotive electronics control unit (ECU) market players.

Stringent automotive guidelines particularly in Europe and North America have given a fillip to safety features in the vehicle. For instance, in December 2016, NHTSA (National Highway Traffic Safety Administration) in the U.S.

proposed a rule to mandate V2V communications on LMVs to reduce crashes on roadways. Formation of AUTOSAR (AUTomotive Open System ARchitecture) alliance in 2003 between worldwide automotive suppliers, manufacturers and semiconductor vendors, offer a standard approach to design and develop software applications and hardware of electronic control unit.

By 2020, it is estimated that all vehicles will have AUTOSAR based ECUs.

The electric vehicles industry will enhance features of electronic components and technologies to augment passenger and driver comfort levels. Electric vehicle powertrain is equipped with ECUs to regulate power electronics systems, battery, and electric motors depending upon the engine load.

Increasing demand for these vehicles among consumers will favor low cost developments of associated components.

High functionality required to control the rising communication options between electronic components has increased its complexity. The prioritization of development between hardware & software architectures will hamper the automotive ECU market growth.

Low awareness about subsystems and difficulty of OEMs in maintaining & managing embedded controller enabled process is expected to challenge industry growth.


The communication & navigation segment is expected to witness high gains from 2016 to 2023. This can be attributed to rising consumer preference towards convenience technologies for enhanced driving experience.

By 2021, India?s emerging and middle-class segment population base will be around 900 million, thereby providing new opportunities for automotive electronics control unit market demand. MEA automotive ECU market will grow at over 4.5% from 2016 to 2023.

Nigeria, Algeria, Egypt and Iran are likely to improve their factory capacity, supporting the regional growth.

Mexico automotive electronics control unit market size was valued at over USD 1 billion in 2015 and is expected to witness significant gains. Surging investments in new auto factories will support the regional demand as the installed capacity is expected to grow at over 50% over the next five years.

Global automotive ECU market providers are Autoliv, Continental AG, TRW Automotive, Bosch, Delphi and Denso. Industry players focus on long-term contracts for their products supply to retain their revenue share.

The suppliers and OEMs aim to provide low cost ADAS (advanced driver assistance systems) for medium and compact-sized car segments.


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