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Augmented reality automotive market set to grow according to forecasts

Augmented Reality Automotive Market report represents the revenue opportunities in the market through to 2025, highlights the market size and growth by technology, geography, type and size. The report outlines the evolution of the industry and identifies and assesses the best performing vendors in the market.

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Study on Augmented Reality Automotive Market highlights key players such as Continental AG, Denso Corporation, Digi Lens Inc., Garmin Limited, General Motors, Harman International Industries Inc., Hyundai Motor Company, LG Business Solutions, Micro Vision, Inc., Nippon Seiki Co, Ltd, Panasonic Corporation, Pioneer Corporation, Robert Bosch GmbH, Texas Instruments Inc., Visteon Corporation, Volkswagen AG, WayRay SA, Yazaki Corporation.

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The augmented reality automotive market is projected to grow at a CAGR of 30.31% during the forecast period, to reach a market size of USD 7.98 billion by 2025. This highly advanced technology is expected to be launched in luxury and premium range of vehicles once it becomes commercially available in 2018–2019.

The luxury car segment is one of the larger contributors to the global luxury goods market.

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This car segment is primarily led by the demand for technologically advanced cars in developed countries such as U.S., Germany, U.K. and emerging markets such as China and Brazil that have an increasing number of affluent buyers. 

With growing demand for in-vehicle safety functions and advanced technology, OEMs are increasingly combining connectivity and safety functions to maintain brand differentiation and attract consumers. The growth of such combinations could escalate the role for augmented reality head-up displays (AR HUD), which would integrate real-time advanced driver assistance systems with the safety functions of AR HUD.

The other advanced display technologies including OLED, AMOLED, etc. are widely used in consumer electronics applications such as television displays, smart phones, and others.

These advanced display technologies allow flexibility in design and color and provide an enhanced visual appeal. They offer superior quality images and brighter displays as compared to LCD and TFT-LCD display panels.

However, these display technologies are not frequently used in automotive applications due to low-temperature resistance and durability of these panels for automotive functions. The demand for visually appealing and legible augmented reality imagery will grow with increasing integration of advanced driver assistance systems in AR HUD.The semi-autonomous and autonomous passenger cars and electric vehicles are expected to be equipped with advanced ARHUD.

This is expected to drive the demand for advanced display technology panels at a fast rate.

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Key Points From Table Of Content:

6 Technological Overview
6.1 Introduction
6.2 Head-Up Display Evolution – Field of View
6.3 Current Functions of Augmented Reality Head-Up Display
6.3.1 Instrument Cluster Function
6.3.2 Navigation Function
6.3.3 Adaptive Cruise Control Function
6.3.4 Lane Departure Warning
6.4 Technological Advancement in the Future

7 Augmented Reality Automotive Market, By Function
7.1 Introduction
7.2 AR HUD With Navigation
7.3 AR HUD With Adaptive Cruise Control (ACC)
7.4 AR HUD With Standard Functions
7.5 AR HUD With Lane Departure Warning (LDW)
7.6 Advanced AR HUD

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8 Augmented Reality Automotive Market, By Sensor Technology
8.1 Introduction
8.2 Lidar
8.3 Radar
8.4 Sensor Fusion
8.5 CCD/VMOS Image Sensors

9 Augmented Reality Automotive Market, By Display Technology
9.1 Introduction
9.2 TFT-LCD
9.3 Other Advanced Technologies

The augmented reality automotive market has been segmented by function (standard augmented reality head-up display (AR HUD), AR HUD navigation, AR HUD adaptive cruise control, and AR HUD lane departure warning), sensor technology (radar, Lidar, image, and sensor fusion), display technology (TFT-LCD and other advanced technologies), electric vehicle (battery electric vehicle and other (hybrid electric vehicles)), level of autonomous driving (conventional and semi-autonomous), vehicle type (passenger cars and commercial vehicles) and region (Asia-Oceania, Europe, North America, and Rest of the World).The market has been projected in terms of volume (‘000 units) and value (USD million/billion).

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