Key drivers, restraints, and opportunities in Automotive Films Market have been evaluated to highlight the major factors that contribute towards the overall growth and development of the Automotive Films industry
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Progressive Markets added a detailed report titled, "Global Automotive Films Market- by Film type, by Vehicle type, and by Region- Size, Trend, Share, Opportunity Analysis & Forecast, 2015-2025". As per the extensive research carried out by core industry experts, the global automotive films industry is anticipated to grow at a CAGR of 5.1% during the forecast period, 2017-2025.
Automotive films are installed on the interior or exteriors of the windows in vehicles to provide protection from harmful sun rays and to add a layer of privacy. The rising concerns about skin protection due to the changes in the atmospheric conditions, along with the growing presence of motorsports as a global trend have led to a high demand for automotive vehicles in light-duty vehicles.
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Owing to the growth of motorsports, automotive wraps are widely used to enhance the features of the racing cars.
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Drivers & Restraints:
Automotive films are gaining widespread acceptance globally. Numerous factors contribute to the growth and development of the market.
Automotive films block up to 90% of the harmful UV rays from entering the vehicle. Growing awareness about the harmful effects of UV rays such as damage to the skin and skin cancer on prolonged exposure to sunlight.
These films protect the skin from UV rays and protect the driver, thus ensuring better concentration while driving. In addition to the protection provided by these films, the improvement in the standard of living in the emerging economies such as China and Indonesia lead to the growth of the market.
Growth in innovative marketing and publicity methods, such as mobile advertising, fuels the need for automotive film wraps thus resulting in the growth of the automotive films market.
However, the mandates and strict regulations imposed on the automotive films owing to a rise in the number of road crimes and for safety concerns is expected to impede the growth of the automotive films market. Many regions across the globe have set stringent norms on tinting the front windows, in comparison to those at the rear end of the vehicle.
In the U.S., the state of Washington limits the Visible Light Transmission (VLT) to 24%, whereas it is 88% in California. These factors hinder the growth of the market to a considerable extent.
The primary objective of the study is to analyze the global automotive market based on the film type, vehicle type, and the geography. The types of automotive films available in the market include window films, wrap films and paint protection films.
These films are widely used in passenger cars, light commercial vehicles, and heavy commercial vehicles. Based on the geography, the market is analyzed globally in the regions of North America, Asia-Pacific, Europe, and LAMEA.
The automotive films market share analysis includes market share by film type, vehicle type, and by geography for 2015.
Key Players in Automotive Films Market:
The global automotive films market is dominated by a few key players such as Eastman Chemical Company (U.S.), Saint-Gobain Performance Plastics (France), 3M Company (U.S.), Ergis S.A. (Poland), Garware Polyester Limited (India), Lintec Corporation (Japan), Nexfil Co., Ltd.
(South Korea), Hexis S.A. (France), Avery Dennison Corporation (U.S.), and Johnson Window Film Inc. (U.S.). The development of the automotive films industry is attributed to the unique product launches, innovative business strategies, mergers, acquisitions, and partnerships between these leading players.
The overview of the company, its financial and business segments, and the recent developments and milestones achieved in the automotive films market are elucidated in the report. This information assists the potential stakeholders in evaluating the intensity of competition in the market and provides a clear view of the current and emerging market trends.
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Key Benefits of the report:
The historical automotive market size and value by region based on the segmentation are clearly illustrated by means of elaborate figures and tables. Porter's Five Forces Analysis determines the influence of buyers and suppliers and gives a deeper understanding of the level of competition and the overall attractiveness of the market in terms of profitability.
Market trends in every region are mapped according to the projected market revenue. The in-depth analysis and projections made in the report are based on key product positioning and by closely monitoring the top contenders within the framework of the automotive films market.
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