Companies Mentioned: Continental, HARMAN International, Microsoft, Visteon, and Volkswagen, HTC, NVIDIA, Unity, AutoVRse, Bosch, DENSO, Delphi Automotive*, Jaguar, Mercedes-Benz, Nippon Seiki, Panasonic, General Motors (GM), Hyundai Motor Company, and Garmin.
Augmented reality (AR) is a technology that adds on or layers digital media, such as touch feedback, graphics, 3D models, and sound, on a real world environment to enhance user experience and interaction. Virtual reality (VR) is a computer simulated reality that is achieved through replicating an environment into an interactive three-dimensional experience to a user.
The global automotive AR and VR market covers automotive AR and VR technology used (in research stage) in heads-up display (HUD), design, and prototype of automotive and virtual automotive showrooms.
Analysts forecast the Global Automotive Augmented Reality and Virtual Reality Market to grow at a CAGR of 98.11% during the period 2017-2021.
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Covered in this report
The report covers the present scenario and the growth prospects of the global automotive augmented reality and virtual reality market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography:
Latest report, Global Automotive Augmented Realit… Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years.
The report also includes a discussion of the key vendors operating in this market.
- HARMAN International
Other prominent vendors
- Delphi Automotive
- Nippon Seiki
- General Motors (GM)
- Hyundai Motor Company
AR for automotive repairs
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High cost and hardware limitations
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Projection technology – production ready in AR
Low cost LiDAR sensor – trend for AR-based HUD
TFT to DMD evolution – a technological leap
Key questions answered in this report
- What will the market size be in 2021 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
List of Content present in the Report:
PART 01: Executive Summary
PART 02: Scope of the Report
PART 03: Research Methodology
PART 04: Market Landscape
PART 05: Market Sizing
PART 06: Five Forces Analysis
PART 07: Market Segmentation By Technology
PART 08: Customer Landscape
PART 09: Regional Landscape
PART 10: Decision Framework
PART 11: Drivers and Challenges
PART 12: Market Trends
PART 13: Vendor Landscape
PART 14: Vendor Analysis
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List of Exhibits
Exhibit 01: Parent market
Exhibit 02: Global AR and VR market
Exhibit 03: Market characteristics
Exhibit 04: Market segments
Exhibit 05: Market definition - Inclusions and exclusions checklist
Exhibit 06: Market size 2016
Exhibit 07: Validation techniques employed for market sizing 2016
Exhibit 08: Global – Market size and forecast 2016-2021 ($ bn)
Exhibit 09: Global – Year-over-year growth 2017-2021 (%)
Exhibit 10: Five forces analysis 2016
Exhibit 11: Five forces analysis 2021
Exhibit 12: Bargaining power of buyers
Exhibit 13: Bargaining power of suppliers
Exhibit 14: Threat of new entrants
Exhibit 15: Threat of substitutes
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