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Explore automotive augmented reality and virtual reality market technological leap by 98.11% CAGR

Automotive and Transportation Market Research

Companies Mentioned: Continental, HARMAN International, Microsoft, Visteon, and Volkswagen, HTC, NVIDIA, Unity, AutoVRse, Bosch, DENSO, Delphi Automotive*, Jaguar, Mercedes-Benz, Nippon Seiki, Panasonic, General Motors (GM), Hyundai Motor Company, and Garmin.


Augmented reality (AR) is a technology that adds on or layers digital media, such as touch feedback, graphics, 3D models, and sound, on a real world environment to enhance user experience and interaction. Virtual reality (VR) is a computer simulated reality that is achieved through replicating an environment into an interactive three-dimensional experience to a user.

The global automotive AR and VR market covers automotive AR and VR technology used (in research stage) in heads-up display (HUD), design, and prototype of automotive and virtual automotive showrooms.

Analysts forecast the Global Automotive Augmented Reality and Virtual Reality Market to grow at a CAGR of 98.11% during the period 2017-2021.

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Covered in this report

The report covers the present scenario and the growth prospects of the global automotive augmented reality and virtual reality market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA

Latest report, Global Automotive Augmented Realit… Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years.

The report also includes a discussion of the key vendors operating in this market.

Key vendors

  1. Continental
  2. HARMAN International
  3. Microsoft
  4. Visteon
  5. Volkswagen

Other prominent vendors

  • HTC
  • Unity
  • AutoVRse
  • Bosch
  • Delphi Automotive
  • Jaguar
  • Mercedes-Benz
  • Nippon Seiki
  • Panasonic
  • General Motors (GM)
  • Hyundai Motor Company
  • Garmin

Market driver

AR for automotive repairs

For a full, detailed list, view our report

Market challenge

High cost and hardware limitations

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Market trend

Projection technology – production ready in AR

Low cost LiDAR sensor – trend for AR-based HUD

TFT to DMD evolution – a technological leap

Key questions answered in this report

  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

List of Content present in the Report:

PART 01: Executive Summary

PART 02: Scope of the Report

PART 03: Research Methodology

PART 04: Market Landscape

PART 05: Market Sizing

PART 06: Five Forces Analysis

PART 07: Market Segmentation By Technology

PART 08: Customer Landscape

PART 09: Regional Landscape

PART 10: Decision Framework

PART 11: Drivers and Challenges

PART 12: Market Trends

PART 13: Vendor Landscape

PART 14: Vendor Analysis

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List of Exhibits
Exhibit 01: Parent market
Exhibit 02: Global AR and VR market
Exhibit 03: Market characteristics
Exhibit 04: Market segments
Exhibit 05: Market definition - Inclusions and exclusions checklist
Exhibit 06: Market size 2016
Exhibit 07: Validation techniques employed for market sizing 2016
Exhibit 08: Global – Market size and forecast 2016-2021 ($ bn)
Exhibit 09: Global – Year-over-year growth 2017-2021 (%)
Exhibit 10: Five forces analysis 2016
Exhibit 11: Five forces analysis 2021
Exhibit 12: Bargaining power of buyers
Exhibit 13: Bargaining power of suppliers
Exhibit 14: Threat of new entrants
Exhibit 15: Threat of substitutes

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