ADAS technology improves the driving experience while enhancing vehicle and pedestrian safety. It is becoming an integral part of modern automobiles and is being adopted in passenger cars as well as commercial vehicles.
The ADAS Market (Advanced Driver Assistance System Market) is estimated to be USD 24.24 billion in 2018 and is projected to reach USD 91.83 billion by 2025, at a CAGR of 20.96% during the forecast period. The increasing demand for a safe, efficient, and convenient driving experience and rising demand for luxury vehicles across the globe are the key factors driving the growth of this market.
The key players in the global market include Robert Bosch (US), ZF Friedrichshafen (Germany), Denso (Japan), Aptiv (UK), Intel (US), NVIDIA (Germany), Continental (Germany), Valeo (France), Hella (Germany), Magna (Canada), Samsung (South Korea), and Hyundai Mobis (South Korea). These players are increasingly undertaking mergers and acquisitions, and product launches to develop and introduce new technologies and products in the market.
1 The advent of Autonomous Vehicles
2 Rising Demand for Electric Vehicles
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The Asia Pacific region is estimated to dominate ADAS, in terms of value, in 2018. The rising disposable income levels, increased vehicle production in developing countries such as India and China, an increase in the number of luxury vehicles in countries such as Japan are expected to fuel the growth of the ADAS in the Asia Pacific region.
Increasing road accidents and rising safety concerns among consumers would be the driving factor for the ADAS Market by component.
Camera units are used in intelligent park assist, pedestrian detection system, lane departure warning system, blind spot monitoring system, and others. Camera-based systems are commonly deployed in front, side, and rear of a car providing driving as well as parking assistance.
The front camera systems are most commonly mounted in a front portion of the car, behind of the rear-view mirror. The rear cameras are mounted in the rear side near to the license number plate, while side cameras are mounted on both sides of the car next to the mirrors.
The Laser Imaging Detection and Ranging (LiDAR) technology uses laser beams to detect the distance of the object, by using the same principle as that of RADAR sensors. LiDAR sensors are used in various ADAS systems such as ACC, collision avoidance system, and night vision.
LiDAR uses much smaller wavelengths than that of RADAR; hence, it is effective against nonmetallic objects and ones with weaker reflections.
A Radar (radio detection and ranging) is a technology that transmits strong radio waves and receives the waves that are reflected from objects. These waves are then used by sensors to calculate the echo time or detect the object.
Pulse-doppler radar is the most commonly used variant of radar sensors used in the present ADAS. It functions by sending short pulses of radio energy and concurrently listens for the echo from objects using the same antenna.
The ultrasonic sensors used in ADAS are of a transceiver variety that converts ultrasound waves to electric signals. These sensors produce high-frequency sound waves and evaluate the echo received.
They then calculate the time interval between sending the signal and receiving the echo. This information is subsequently used to determine the distance of an object.
The ultrasonic sensors primarily used in ADAS are short distance detectors. For a sound pressure wavelength of 40 kHz, the ultrasonic sensor can cover a range of up to 3 meters horizontally.
However, they are affected by angular objects and echo cancellation. Nevertheless, they are still effective in all weather conditions.
Ultrasonic sensors are widely used in night vision, parking assist, and blind spot detection.
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- Automobile manufacturers
- Distributors and suppliers of ADAS
- Industry associations and automotive experts
- ADAS manufacturers
- Automotive component manufacturers
- Autonomous vehicle software providers
- Electric vehicle manufacturers
- Automotive technology providers
- Tier 1, Tier 2, and Tier 3 suppliers
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