Press Release Marketing

SEO Marketing Techniques for Travel Agency

More than 60 to 70% of all Travellers use search engines to book deals and get the information about travel plans.

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You’ve to develop innovative website with great travel booking software Make an Inquiry about this news so you can get bookings directly on your website and reduce the cost of agents.

Do you have a Trusted Travel Agency or Travel Business but not getting good traffics and leads from Google Searches? This is a common issue with many travel companies, you will need to follow Google’s Guidelines and below techniques to improve your online presence and achieve targeted results.

Generate quality content, it’s all about quality over quality content,your keywords ranking that you get from the Fresh, Quality, Interesting and Relevant Content that has value for client. Useful, quality and interesting content is also a great way to keep users on your site, put the real testimonials of your client, case studies and other resources like stories of travel guides for your audience.

Produce interesting and useful content in the form of blogs, articles, white papers, InfoGraphics, videos and more.

First you've to consider Keywords research analysis before you start other techniques for next steps. Use some tools and find out relevant and popular search terms to update in your content and Meta tags.

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You've to put efforts to check On Page Optimization factors for your travel site like,

  • Keyword Research – important role to implement targeted keywords and achieve good traffics and generate quality leads.
  • 301 Redirection for non www to www version for example, please fix redirection of yoursite.com to www.yoursite.com.
  • Update targeted keywords in Meta tags content in all the pages including Heading Tags with H1 code and H2.
  • Update Image Alt Text in all the images.
  • Set the good internal linking structure in your content part. Update relevant links in anchor text of main body content.
  • Do some competitors analysis to get the ideas about their marketing strategies

Make sure your site should be load fast because most of users expect site to load within two to three seconds, search engines will consider this factor.

Make sure to develop responsive design, your visitor should be able to check your site in all the platforms, The travel industry must respond faster to the growth of mobile technology, As a result, tourism products must be modernized, your site must be mobile friendly. So travellers can make all the bookings from their mobile devices.

Link Building Techniques – Off Page Optimization

  • Promote Your Business in High Quality Local Listing Sites
  • Start Travel Blogging – Promote your Deals and Travel Guides.
  • Publish News in Relevant and High Traffic Sites
  • Content Marketing
  • Create the InfoGraphics and publish in online platforms.
  • Video Marketing
  • Create profile in business listing and other marketing sites.

Social Media Marketing Strategies

Social media marketing plays a great part in travel SEO too, manage all the social media channels and create good network who can help to increase likes, followers, retweets, re-pins.

Check all the social media platforms where relevant audience is active, Facebook Groups, Twitter Engagement, Travel Blogging, Pinterest, LinkedIn and create the channel in YouTube.

Another Great social network for Travel marketing is Google Plus, you can create profile and business page, optimize with your company Logo, Banner, contact details and company information in about us section. Create good network, join relevant groups and people will +1 to your post, it will help you in SEO Part. Connect your site with G+ Profile and get it done Authorship so it will help to show you in Google search.

Local SEO - get the real reviews on Tripadvisor and other sites from your satisfied customers so you will get benefits of Local SEO from some specific local search terms like best hotel in London etc. you can submit your business in Google local listing and Bing. Update your contact address in footer part to get the benefits of local listing.

There are other ways like Image SEO and Video SEO, you can optimize your images and promote Images in Pinterest and Flickr sites, YouTube is the best marketing tool, it has been observed that it’s easy to achieve ranking in YouTube if you optimize videos with correct content. Video marketing is the best technique to create Brand Awareness and increase your ranking.

Understand your Google Analytics

You’ve to check Analytics on regular base about popularity of your landing pages, bounce rate, referral traffics, average time on site, GEO Location and complete overview of your site including site speed so you can measure your goals and which pages are popular and which needs to improve more to decrease bounce rate.

Your travel website will start enjoying a continuous flow of quality visitors.

Author: Jayesh Pau is a Technical Writer in Travel Technology @ TravelCarma (TravelCarma is a suite of software solutions that enables travel & hospitality companies to become a full-fledged Online Travel Business.)

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