Directivity - Marketing that Makes Price Irrelevant
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Creators of the business growth strategy "Making Price Irrelevant", DIrectivity is a marketing effectiveness hub of excellence.
Making Price Irrelevant is about being valuable, not value adding.
It’s a proven process that helps you gain a client without selling a product.
Partnerships and trust are formed early in the sales process and your prospects have 'almost' purchased - handing over their dollars is just a formality.
If your business is looking to:
build trust earlier in the sales process,
drive more and better qualified leads into your business and
simply find a strong competitive advantage, then Making Price Irrelevant should be considered.