Press Release Marketing

Paese cosmetics chooses Insomniacs digital agency as their digital allies in India

Insomniacs, a full service digital marketing agency gets awarded the digital mandate for Paese Cosmetics - a Polish cosmetics brand.


Paese Cosmetics is a Polish cosmetics brand that aims to bring high-quality products to women of all ages, colours and skin types. Establishing themselves as the ideal makeup for the modern Indian woman, the brand's primary focus is to create a distinctive identity for itself in the Indian market.

At the moment, Paese has its own stand in more than 30 countries around the world, including Ireland, Russia, Egypt, Italy, the UK, and many more.

Hitesh Vaswani, Managing Director of Midsaff Fashion Brands, the company behind Paese Cosmetics India, says, "Our mission is to create exceptional products and to continuously improve our formulas and services that enable women to feel beautiful and confident from within.