These days, mobile phone users have several apps on their phone and they tend to use apps as part of their daily routine. For instance, they like to visit retail apps in order to have a look at any special offerings or sales. If a report is to be believed, almost 90% of the mobile phone time is devoted to using apps and thus, mobile app developers are coming up with some interesting applications every single day. With the wide usage of apps, keeping in touch and accessing information on the go have become the need of the hour. On the other hand, the growing reliance on applications allowing many companies to use this platform as a tool to provide information, retain and attract new customers.
In addition, well-made applications enable appinventiv.com/blog/heres-business-needs-mobile-app owners to complete several business operations without putting much effort like checking up on outsourced tasks or demonstrating new products or services without the need to sit at a desk or carry a laptop all the time. However, you must be aware of the fact that app stores are flooded with a wide range of apps and this makes it very easy for your application to get lost in the competing marketplace.
This means that just having a mobile app is not enough, it is important for an app to fit in the company's overall objectives. There are some more important things which should be taken into consideration.
Fruitful Tips for engaging and retaining mobile app users
Make an impressive first impression
The most important aspect of increasing engagement is the first use scenario. It is said that a mobile app with tasteful instructions and other important features make a great first impression on users.
Hence, you have to make sure that each screen or element should be considered by considering the first-time user in mind. Moreover, if required, brands can add tutorials to their apps.
Offer rewards to retain users
There is no denying that more than half of the users download apps with the motive to receive discounts or any other kind of reward. Such things not only delight first time users but also boost brand loyalty and also plays a pivotal role in increasing user retention.
This means that you should give away appropriate incentives from time-to-time.
Opt for push notification
Push notifications are considered as the most important part of mobile application development . You can use them to encourage your readers to open up your app on regular basis.
They can be used in a smart as per the location and use of the app.
Utilization of social networks
The biggest advantage of social network is its ability to communicate at a more rapid pace and in a personal way also. It is believed that if you are looking forward to build a close relationship with your audience, then an app can help you in sharing content on social networks.
Hence, a most important factor to be considered by mobile app developers .
Pay attention to the performance of the app
There is no denying that the performance of an application is considered as a great factor in making or breaking your relation with your users. If you want to convert your app user into a valuable customer, then ensure that the experience is flawless and this can be done by evaluating its load time and by monitoring the behavior of the mobile app.
Inspect your data
If you are the one who is curious to know the impact of your content on mobile, then you can add some good tools that offer rich and detailed statistics. This enables you to figure out what works best and what doesn't with your users and profitable steps can be taken to eliminate bad experience.
In conclusion, developing high-ranking apps can be a difficult task, but by following all these aforesaid tips, you as mobile app developer will be at a higher chance to delight your customers, which paves the way for a better business.
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