Today, mobile users have a wide range of apps on their phone, but they select only few on which they spend their most of the time. It is believed that more than 20% of mobile app installs are used only once. There is no exaggeration in saying that the success and the failure of an app can be easily found in the first few screens that any user sees in the mobile app or the first few minutes that is spent on the app. You neither want your users to feel lost upon opening the app nor you want to overwhelm your users with a lot of screens or huge amount of information. In other words, if you want your customers to widely prefer your app, then improving first time user's experience is of utmost importance.
There is a vast majority of apps that are simply missing the mark on the basic fundamentals of a great user experience. You should never forget that a pleasant user experience has the power to separate the highly successful app from the forgettable ones.
In other words, the first five minutes play a vital role in longer term impact as well as retention and without this, you cannot further engage and monetize your app users.
Strategies to improve first time user experience
Opt for metric that is important to yourself
It is very important for you to choose the metric that correlates meaningfully with long term success. This factor can help in attracting a huge percentage of new users who get to a third session, several users who purchase within a month or use a specific feature and numerous new users who register within a week.
However, you should track the metric and find that the changes you are making are moving in the right direction or not.
Pay attention on showing instead of telling
It is said that a lot of text can be a biggest turnoff. This is because most of the people don't learn this way.
So, instead of text, you have to focus on involving users in an interactive app experience. Learn by doing approach is considered as the best way to seek deeper engagement and thus, should not be overlooked.
Education should be an ongoing experience
There is a need to start with basics and as users continue to engage with your brand, you can show new information about more advanced features as well as functionalities. Give them reasons to dive deeper into the app.
Gain important information from user behavior
You need to be very careful about the information you want your users to know initially as you can't put yourself on risk by delaying users getting to the core experience. This is one of the most important strategies to enhance first-timeuser experience and thus, should not be overlooked.
You can go commercial
It is believed that giving users a reason to engage in a right way is very important and this can be accomplished by either offering any special offer on a first mobile purchase.
Don't ignore proper testing
There is nothing wrong in saying that content and campaigns should be tested on a regular basis. Moreover, other fundamental issues should also be tested to optimize first time user experience.
Apart from the above stated points, your users will never stop about new ways to use that particular application and new value that you offer them. So, there is a need to use push notifications and in-app conversations to keep talking and listening them.
By properly following all these points, you will be able to offer a develop a successful app. Hence, developing an app is not enough, you have to pay attention on all those ways, which can optimize first-time user experience.
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