Mobile Applications News

How to segment mobile app users for better engagement?

image

Send personalized messages to your users to attract them, thus break mobile app users into specific segments. So, consider important ways to segment audience.

These days, mobile apps are proving to be highly efficient and cost-effective tool for businesses of all sizes. There is nothing wrong in saying that a well envisioned, robust as well as structured app can boost up your business.

Due to this, companies like Appinventiv are engaged in offering a wide assortment of apps. However, if you are the one who is looking forward to having an app for your business, then you should know that there is a need to create personalized messages for app users.

This is because now customers expect personalized messages that offer relevant information. When it comes to creating personalized messages, you have to divide your audience into specific segments.

You should not forget that segmenting app users leads to higher engagement, better conversion rates, and more revenue. If you are not aware of the methods that can help you in segmenting your app audience, then continue reading this blog.

Some Important Ways to Segment Your Mobile App Audience

Geographic Location

This is considered as one of the easiest ways to segment your app users. When you are segmenting them by location, then you are at a higher chance to send more specific messages.

If you have an opening of your store in San Diego, then you could invite customers in San Diego for the grand opening through a push notification or you can even provide a special offer to customers located there.

Buying Behaviors

Segmenting your mobile app users as per their buying behaviors is a wonderful option. You just have to simply divide your customers by how frequently they buy from you.

Apart from this, you can even separate them on the basis of the money they spend on the in-app purchase.

Mobile App Usage Frequency

You can consider breaking your audience by the frequency of use. For example, you can create three segments.

Customers using your app on a regular basis, customers using the mobile app on an occasional basis, and lastly, those that seldomly use your app. After doing this, send notifications that are perfect for each group.

Actions of Your Customers

Segmenting your customers by the action they take is the best option. This means that when your esteemed customers download your app, you can put them into a new customer segment.

This will help you in tailoring messages to that particular group. However, the customer action can be anything.

For example, you can divide them as per the level they clear on a game or any product that they add to a cart.

Time Intervals

A segment can be created as per the time. In simple words, one segment for users who downloaded your app in the last month.

Another segment of users who made only one purchase. This way you can send messages to users who have made the single purchase in approximately 30 days and can entice them to come back.

Wrapping Up

There is no denying that by segmenting mobile app users, you have the chance of sending relevant messages. This way you will be able to increase engagement.

In other words, you can build a level of trust with your valuable consumers. So, consider all the aforesaid crucial ways of segmenting app users.

News From

AppInventiv Technologies - Top Rated App DevelopersAppInventiv Technologies
Category: Mobile App DevelopersCompany profile: Being Ranked No.#1 on AppFutura, empowered with 150+ tech nerds & with an encouraging track record of 250+ world-class apps developed for the clients across the world, AppInventiv is a leading ISO certified mobile app development company. With global presence in the US, Europe & APAC, AppInventiv is the most sought after company in mobile space. At AppInventiv, we are driven by a simple goal: deliver high-quality products that generate revenue and value, both to our client’s business. W ...

For more information: