Have you ever tried an artificial intelligence-powered bot that lets you shop on chat? New location-based apps are driving the retail sector to a more connected and personalized economy.
How do you save your shopping list? I guess most of you do on your smartphones. But isn’t it bothersome to wander aimlessly in the supermarkets to find that one section of brown bread? Have you ever faced that?
If yes, here’s the good news for you all. To cater to the global audiences on a more personal note, there’s this latest entrant in artificial technology, where Maps app will ease your shopping experience and save you a lot of time while cherry-picking from the supermarkets.
While the current retail industry is facing a fierce competition, retailers want to move on with progressive technology to survive this apocalypse.As we have top hypermarket retail chains including Walmart, The Kroger Company, Whole Food Market, Costco and Target as the physical storefronts, and Amazon.com, Wal-Mart Stores Inc., Staples, Macy’s Best Buy as leading E-commerce retailers, the epochal reshaping of the landscape is inevitable.
Turning your mobile apps into powerful location intelligence, these location-specific apps will see where your users currently are. It will further optimize customer communication based on a user’s real-world shopping behaviors and their requirements, and other related insights, by connecting the devices to user’s smartphones
Along with making it special for users, the location-sensitive data will help businesses and store owners to attract more consumers to their respective stores. Location-based app development will be including Virtual Reality in theaters and malls, in the near future.
How does the location-based AI work for shopping?
One such example is Apple’s iBeacon - a Bluetooth low energy (BLE) wireless technology providing location-based information to iOS devices. Using real-time location shopping apps, it’s like taking the online experience to offline shopping practices.
While walking the aisles searching for the products users have on their list, store owners can send them notifications about the position (shelf, direction, floor) of that product in the stores.
Additionally, the quantity left and the flavors/colors or variants available for a particular product can also be notified through messages, email alerts, push notifications. These apps work on fetching location data as and where the customer moves in the store.
Attributing to the more progressive app technology, these Maps apps that have been brought to physical environments have the potential to take abandoned items to the billing counters. By constantly tracking the customer right from they enter the store, the applications can gain a deep insight into real-time consumer data, their minds, buying patterns, the products they have picked once but left due to unknown reasons.
Once the data gets recorded in the owner’s devices, here comes the time to harness the potential of location-based shopping apps. When you get to know what your customer wants, you can undoubtedly provide better services.
This is exactly how it works. If you come to know that the user likes some product but didn’t add to the basket, you can flash them discount offers on that product by sending quick notification on their mobile devices and tablets.
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Similarly, taking the idea of customer convenience to the new level, if you have the information that the variants of a particular product (that the user was interested in buying but haven’t for some reason) on the shelf are missing out, you can quickly check it in the inventory and make them available. You can certainly double your sales and conversions.
Consumers will have more loyalty towards your supermarket and at the same time, store owners can take a shorter path to reach to their target audience and potential buyers.
Moving ahead, these navigation apps can be extended by integrating with the user’s social media profiles, like Facebook, Twitter, unveiling just everything about the buyers who are currently inside the marts. Accessing their social profiles, the Map apps can also connect the buyer with their friends and relatives who can suggest and comment on the shopping list or encourage the shopper to buy other recently launched, quality and useful products.
All in all, there are endless possibilities that retailers can use mobile app development technology referring to more accurate real-time location systems and make in-store shopping much more fun and personalized.
Over to you
Don’t you feel it will be real exciting and promising to have these location-based apps enabled in the physical shopping environments? For both the consumers and the mart owners?
Tell us your take on this new technology in the comments section below. We’d love to hear from you.
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