The title says it all. What more can any best mobile application Development Company asks for?? Reaching over 330 million users right on the same platform is nothing short of conquering Mt. Everest.
Social media platform has already proved its worthiness when it comes to promoting a brand since this is a current trend where users prefer to remain socially connected online rather than physically interacting with persons next to them. This notion is aptly recognized and incorporated by the social media sites resulting in their rising popularity.
Facebook has emerged into something more than just a social media hangout. Companies and applications consider it the most viable platform to reach out to new users every day.
Snapchat and Instagram are not lagging far behind. And then we have Twitter. But, who could have thought that this site can also be converted into a business platform for brand building? Initially, this site was more for big celebs to remain connected with their followers.
Wait for a second! That is brand building, right? Companies and top mobile application development companies turned out to be proactive and identified this hidden feature of Twitter to market themselves. Unlike Facebook, Twitter does not require ornamental posts.
A mere tweet of a few characters does the job for the companies.
However, the rising competition from other social media sites compelled the owners of Twitter to rethink their policies. Even they realized it is time to expand their features and market themselves since mere few characters’ tweeting did not satiate the hunger of the modern socialites.
And, if you happen to be a beginner in mobile application development field, it is high time that you pull up your socks and study the different marketing tools that these social media sites have in their kitty. It is always advisable for entrepreneurs to do their homework before plunging into moneymaking.
So, for all those unaware owners of mobile applications, here is mentioned few existing and newly added features of Twitter that can prove to be worthy of marketing an application on a larger scale.
App Card is a powerful advertisement format wherein Twitter users can easily preview an image, check for app ratings, and install or open an application directly from the timeline. This feature drives large-scale app installation.
The App cards offer very limited space to fit in a name, proper description along with an icon to highlight specific attributes such as ratings and price. Such cards encourage users to re-engage with the application.
More so, companies can target those specific users who are most likely to install the application.
Running ad campaigns and bidding along with a campaign dashboard to keep a close watch on how the ad campaigns are performing. The real-time ad campaign results are critical to aid an organization in timely strategizing a marketing policy and or alter campaigns if the previous ones fail to give results.
SponsoredTweets work as a medium between celebrities and advertisers to get the developed application endorsed by known persons who actually tweet personally rather than hiring a person to do the job. There are specific steps that need to be carefully studied before indulging in it.
Robust targeting tools to set the business in front of the most fitting audience. The Twitter users are segregated into categories for companies to select their target group.
The categories are language targeting, gender targeting, interest targeting, follower targeting, device targeting, behavior targeting, tailored audiences targeting, keyword targeting and geography targeting.
Promoted Tweets, one of the targeting tool, allows app owners to draw a circle around a group of people with similar interests as promoted by the app by identifying the Twitter accounts they follow. The promoted tweets purchased by the app owners or advertisers are then thrown right on their page to trigger genuine interest in the app.
Promoted Accounts boost follower growth and get your app to a wider base. These are accounts which people currently do not follow but can find them intriguing.
Promoted Trends are clickable links which when the users click on to get to see Twitter search results for that topic featuring related Promoted Tweet from the advertiser right at the top. Tweets on the search results page for Promoted Trends are authentic but the spams are filtered out.
Time to wrap up
Features keep getting added to these social sites and only those can succeed who keep themselves updated with the changes. Twitter added many different things to its social media platform but which feature need to be used and in what manner depends entirely on the marketing person’s skills.
Nevertheless, with a base of over 330 million users daily tweeting, you can rest assured that your marketed application will not disappear into oblivion. Top-rated mobile application development companies when hired can feed in with the accurate suggestions pertaining to the type of marketing tools to harness and social sites to target for app promotion.
One can easily market their product online through Facebook or Twitter. However, in order to benefit from expert insights, it is advisable to shoulder the responsibility of a dedicated mobile developer hired to guide you through.
Category: Mobile App DevelopersCompany profile: Fluper Ltd. is an authentic, certified and top rated mobile application design and development company with engineers expertising in native application development, customized applications provisioning end-end 360degree mobile app solutions. We have specilized in Android, iOS, iPad, Tablets and Wearable App Development Services. We have been working in the IT Mobile App Domain and Verticals since 2013 providing following services: #Enterprise Applications: Business, Banking, Finance, Human Reso ...
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