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How push messages increase the app engagement

Mobile Application Blog

How push messages increase the app engagement

How many times you received a push message, where you ended up buying the product, since it fits into your requirement bucket, I think the answer you cannot even think, and since the exact number of your purchase resulting from the push-message is really uncountable.


A peek in our regular day would give a glimpse of numerous instances, wherein the push message most of the times make our decision for a smart buy. Push message is indeed a very constructive marketing strategy which hits the targeted audience, without sounding forceful.

If you look closer than you would realize that push-notifications help the businesses to get noticed and are much-difficult to be ignored. But when there are some of the healthy examples of push messages, there are certain examples also in the app market, which have led to the app uninstalls just because of the unwanted push of push messages.