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Can a magnetic second-screen app hook its audience?

Mobile Application Blog


Do you often shout at the screen, sprung up on the couch with the roar of the crowd? Matches are even more fun when they are watched live. How can a second screen app make your sports match more fun to watch? Unpack second screen behavior to uncover how brands deliver an engaging marketing during the big game:

Deliver an engaging marketing

Second screen development can be fascinating. Brands have caught people fiddling with other devices while watching matches and they have en-cashed this opportunity in form of Magnetic second screen apps.

Simply watching a match can be coupled with checking out player's statistics, quick personal facts and game schedules, booking of game tickets or join loyalty clubs. Applications like NGAGE, NFL, Fancred just allows you to do that.

Commercials can be rewarding

It is likely that the users who make use of second screens may remain glued to their seats even if there are commercials in between matches. This turns out to be a golden opportunity for advertisers who want people to stay connected and take it as a revenue stream by synching television commercials with the application commercials.  

Normally young sports fans are hard to reach via television commercials. It is important to keep them connected and to motivate them with the right dose of entertainment at the right time.

Indian App Development Companies choose to shoot their advertising campaigns as pay per click, interstitial or native advertising, it allows tempting the niche users for whom it is targeted.

Capture the Micro Moments

Moments like World Cup, World Series, and Super Bowl become excellent chances wherein advertisers can just push any advertisements as viewers are over-excited and in a rush to post messages on various social media platforms, they tend to click on one or two advertisements and make a purchase for gifting purpose or for personal use.

Relate First Screen Right-away

Best Mobile App Developers create the application's first screen so informative and interactive that users get hooked to it and do not have to scroll, navigate or drift away from it. The idea is to make your second screen app directly related to what they are watching.

This helps gain a user’s undivided attention. When audience participates in a survey after clicking a survey link provided to them after the match via their smartphones, those results can be displayed on the television screen in real time.

This way app helps in fetching more viewers and increases engagement as it completes the broadcast instead of diverting the users focus from application’s first screen.

Meaningful Second Screen

Application's second screen must be able to provide meaningful content to the audience that grips their attention. It must be able to answer following questions like – Are users getting what they are looking for? Is the content unique which will keep them connected? Games, quiz, exclusive facts and entertaining features are some of the credentials that will help grab user's attention.

User-Friendly Features

The application must be high in value, interactive, easy to read, easy to interpret and easy to use. Accommodation of all these features will ensure a great user experience.

Keeping track of Time

Time plays a crucial role in getting hooked on the audience. ‘Strike the iron while it is hot’ applies in the same way here.

Catch the audience when they are connected to their devices during the match or during halftime instead of after the game.

Application of such practices makes such live sports events even more interactive than ever. This calls for a great potential for monetization and micro-moment marketing.

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Konstant Infosolutions - Mobile App & Web DevelopmentKonstant Infosolutions
Category: Mobile App DevelopersCompany about: Konstant Infosolutions is a renowned name in the modern IT space, delivering inventive business-centric web and mobile app solutions across latest technology verticals. Our idea of building virtual interfaces and automated supplies, keepsutility and purpose at the core of it. Which resonates with the fact that we have successfully built over 3500 projects serving over 2800 customers in our 15 years of engrossing industry experience. Binding Virtues: Our practice of seeking the best of quality ...
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