Millions of apps are there in Apple's store and Google store. What are the chances of getting your app installed on users devices?
Well, there are very rare chances that the user will like to download your application and its random. Marketing your app can get you out there exposed to many users to give them a chance for exploring the different aspects of your mobile app development.
Its an era of digital marketing and the methods of marketing your product is no longer done using a conversation by randomly hitting the target audience rather it has improved. All you have to do is make your product visible to the users to let them know about the whereabouts of the features of your mobile application.
- Pin down your target Audience
The target audience is the users who would show interest in the application. Although the people in the age group of 15 to 25 are more exposed to the use of applications.
The foremost step would be to make the application available to the same group and let them visualize the features of the application.
- Study your competition
With millions of application in the market trying to make an impact and increase the use of their application. Studying the competitors and the strategy they have adopted to get together the bank of the user that they have is a must.
The market players are already going with some tactics of marketing their application so understanding that and comparing your strategy with that of competitors to produce good marketing analysis for your application can make a simple mobile app developer an entrepreneur.
- Extend your Network
The network is the key to establish the initial users for your iOS or Android app development and there are organic ways to do that with the help of internet to reach out every type of audience. For example, there is a possibility your application is ignored by the people of your country but on the contrary, it might please the users from another country.
So, creating a vast network of your application has to be the priority well before releasing it. If your app is introduced to brands in the competition then it becomes a little easy to extend it from thousands to millions.
- Flash on every social media platform
Social media is the first thing a new mobile user would learn and attract the new users is an old strategy well before from the pre-launched apps in the device. The user would prefer using the pre-installed app than exploring the new one for his needs.
The platforms like Facebook, Instagram, Twitter, and snapchat provide free tools to use their platform as a medium to connect with the users.
- Prepare a video launcher
Videos make a better impact than the speech or writing and every person is able to understand the purpose of an application which in return will allow the user to spend some time to analyze the application on the play store where the store allows you to describe the application with a screenshot and the descriptional video.
- Have a strategy for content marketing
Content management strategy is the major part of which the result of above points is dependent. Videos are done, social media are hit with all the links, a network is vast and the competition is on.
Here the strategy of content marketing which the feel of the content, the placing of the content in the digital medium is the King of your application whether at the promotional phase or the post installing on the user's device phase.
- Must have landing pages
The development of landing pages is a solution to improve user experience and increase user engagement. If the Android or iOS app development is heavier and includes multiple pages which may confuse the novice user therefore, it becomes necessary to not let the user loose patience and take the user directly to the page for which the user is possibly looking for instead of allowing him to navigate the entire application every time there is a need for the application.
- Pre-plan the launch date
Launch date needs to be scheduled well before which will create the curiosity of the launch among the users who follow the new application launches and the visibility of application on blogs is also an advantage.
The most important part while marketing your product is to hit every digital platform with an endorsement of your product. In case you fail to follow the above practices then it is always smart choice to reach out to the best mobile app development companies in the circuit to create the app presence in the digital space.
Also read: How to study your competition in app market?
Also read: Productive use of Social media for promotion
Category: Mobile App DevelopersCompany about: Fluper Ltd. is an authentic, certified and top rated mobile application design and development company with engineers expertising in native application development, customized applications provisioning end-end 360degree mobile app solutions. We have specilized in Android, iOS, iPad, Tablets and Wearable App Development Services. We have been working in the IT Mobile App Domain and Verticals since 2013 providing following services: #Enterprise Applications: Business, Banking, Finance, Human Reso ...