Geolocation technology has transformed the way many industries function. A Geolocation App is a unique tool that will help you win customer loyalty and increase profitability like never before.
Look at how Uber has transformed the way people anywhere in the world can find a cab. How Google Maps has made it convenient for people to get directions to places through just their phone and no other help.
That is the power of geolocation technology.
According to research, 74% of adults use this technology, i.e., they use their phone to hire cab services, get directions or other information based on their location.
Today, Geolocation App and Transit App technology is not just used for finding directions but has its application in a wide variety of businesses.
Here are some examples:
Public Transport Transit Apps
Transit apps use location information to give you customized schedules of public transit facilities based on your current location. These transit apps have seen an exponential growth with hundreds of transit apps for iPhone and Android now becoming increasingly available.
Logistics Management Apps
Many large logistics companies and even new age logistics tech companies are using geolocation technology to bring huge changes in the logistics sector. Many startups are transforming the logistics space with more efficiency, lower costs and lesser time on the road for drivers.
The development of logistics management software based on geolocation has managed to transform this industry entirely.
On-Demand Transit Services
Not just cab aggregators like Uber, but several different apps use technology to deliver on-demand services. This includes companies like GrubHub who use geolocation to deliver food from restaurants across the United States of America.
So, if your business is in any of these domains or any domain that uses geolocation technology, it’s a good idea to incorporate it into your app.
Here are a few reasons how a Geolocation App will help you boost your profitability.
Customer Service Levels Improve Exponentially
Say you are a restaurant that delivers many orders every day. Imagine your delivery service as one where the customer places the order and simply waits for the order to come.
Contrast this with a service where the customer can use your geolocation app to track exactly where the delivery is and how long it will take to reach their home. You obviously have a more satisfied customer in the second case who will be more likely to avail your services again.
This increases your customer loyalty with absolutely no incremental costs.
Targeted Promotions and Offers
You can target discounts and offers based on your customer’s current location. For example, if you own a retail outlet, you can offer a special time bound discount.
You can target this discount only to people who are within a certain radius from your outlet at the time of the discount. This will help capture the attention of these people who may not have heard of your offering and convert them into paying customers.
Efficiency in Internal Operations
Being able to track your entire logistics fleet will help you run your operations much more efficiently. Whether you’re a restaurant or a warehouse, knowing where all your delivery fleet is at any given point in time will help you allocate your resources more efficiently.
It also helps you identify where the bottlenecks are and provide solutions in the nick of time. This in turn also helps you provide better services to your customers and increases profitability.
Creating Your Own Geolocation App to Transform Your Business
Thus, having a app can be a great boon for your business. Geolocation technology can be integrated into your app at a very low incremental cost and can provide massive returns.
You can outsource your geolocation app to a transit app development company that can build it for you. Better still, there are platforms available that allow you to build your own app.
You can use one of these to customize and build your own geolocation app based on your exact needs.
We’d love to know more about your project. Contact us at www.themobileappmaker.com/contact-us/
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