You need to read this if you are about to make a food delivery app. Here are the top three reasons why you need to create a food delivery app right now.
Are you about to create a food delivery app? If yes, you probably won’t have any doubts about the potential of this decision. Even if your answer is no, you definitely will after reading this article. Here are the top three reasons why you should make a food delivery app.
1. The Growing Market
Today’s world is filled with impermanent startups.
Startups fail due to one or all of the following reasons:
- · They enter an overcrowded market. This means having too many competitors at the initial level itself.
- · They choose to enter an outdated market.
- · They choose a market that is a dark spot for users. As the saying goes, “being too early is the same as being wrong”.
When it comes to the food delivery market, fortunately, none of the above applies. You can make a delivery app and target a market that is already well-known to your customers. However, be prepared for some competition. In fact, this food delivery market analysis shows that the food industry is currently valued at $30 billion and it isn’t going to slow down anytime soon. Analysts believe it has a $210 billion potential! Sounds crazy, doesn’t it?
2. Food Delivery Market Is in High Demand
Another reason to make a food delivery mobile app is the high demand for them. General on-demand services like hotel booking and car rental are used monthly, but this is not the case with food delivery. However, even if the demand is not high when you make a food delivery mobile app, you can attract more users. Here’s how:
- · Launch special offers like hot deals, holiday discounts, and gifts to instigate users to make spontaneous orders.
- · Use different advertising channels as advertising is the engine of commerce. When you create a food delivery app, it will be more popular amongst users if you are more active on social media and use inbound marketing.
- · After you make a make a food delivery app, it is important to collaborate with as many restaurants as possible.
3. Wide Customer Base
One of the strongest reasons to create a food delivery mobile app is this. A wide user base is going to help your startup to succeed. Your potential customer is anyone who has a mobile phone. Here is a research which states that your target audience consists of:
- · People who are of age 25-40, single and live alone or with their parents.
- · Millennials who are aged 20-35 and who are familiar with digital technologies.
- · Families with small children.
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That being said, you should create a food delivery app rather than a website because people prefer apps over websites. Apps offer:
- · Great performance - Well-designed apps usually load faster than websites.
- · More possibilities – Apps have features like push notifications, real-time in-app tracking of food, device alerts etc.
- · A better interface – Websites often can be too cluttered. When you create a delivery app, make sure it includes meals with photos.
There’s a strong growth curve for food ordering apps. Their popularity seems to be only growing over time. Hence, we hope this article encourages you to make a food delivery app and enter the industry of food delivery.
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