Travel businesses today need to have a digital strategy in place as more and more consumers turn to smartphones to plan their travel. Making the decision to develop one of the Business Travel App is the most effective way to do this.
The Business Travel App has transformed in the past 5 to 10 years as a result of the massive advances in technology. Moreover, travelers' behavior has also changed in favor of a digital-first approach to travel.
Some recent stats:
- · A report by Opera Mediaworks states that 85% of travelers book facilities using a mobile app when they are traveling.
- · Further, 70% of millennials use travel apps to book hotels.
- · Tech-savvy millennials now travel more than any other generation.
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Given this app-driven reality, no travel business which wants to thrive in today's landscape can afford to ignore the digital route. Offline-only businesses are a thing of the past.
Whether it's a large tour operator or a medium-sized travel agency, having an online strategy is a must.
One of the best ways for a travel business to have an effective online presence is by having your own leisure and business travel app. Today, the Business Travel App in the world are more valuable than many large hotel chains and traditional travel companies.
That is the power that technology has and why you cannot ignore it.
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Here are some of the advantages of having a mobile app for your travel business.
Offer Better Customer Experiences
Having your own business travel app means having the ability to enhance your customer experience exponentially.
- · You can use the chat functionality on your phone to provide 24*7 customer support to your clients, even when they are on the move.
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- · You can have high-quality images and virtual tours of the tourist destinations on your app. This will give people used to travel-friendly apps like Instagram a taste of what the destination will really be like.
Access Detailed Customer Insights
This is one of the biggest benefits you can get from having your own business travel apps. Installing analytics on your app will show you what potential and current customers are attracted to.
You can track which deals they click on, which activities and destinations they are interested in, and so on.
This will allow you to design your strategy and organize your vendors accordingly. Having a mobile app with analytics will make sure your business planning is done based on actual customer data and not just intuition.
This is a feature that all the best apps for business travel use extensively.
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You can send exclusive discounts and offers to your customers based on what they show interest in. With your own travel app, you can send customers special deals and itineraries based on their location and the time of the day so that you can get more effective responses.
You can do this by sending push business travel app notifications on their phones.
In fact, studies show that customer engagement with an app is 88% higher through push notifications. This is one of the best tools at your disposal to not only attract prospective customers but also ensure that your existing customers come back and book more trips through your app.
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Offer Convenience for Customers
A major hassle while traveling is the paperwork involved. From flight tickets to the itinerary, the customer has to take printouts or find and organize everything on their email.
With a mobile app, the customer now has all their paperwork in one place. This allows them to focus on the trip instead of worrying about the small things.
This is a feature that is included in all business travel app for iPhones.
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Business Travel Apps and the Future of the Industry
The travel industry has shown massive growth in the last decade, with international tourism revenue having doubled between 2005 and 2015. This goes to show that travel as an industry will continue to boom and prosper as the world grows closer.
At the same time, technology will play a big role in how everyone plans their travel. Hence, for travel businesses to business travel app succeed in this era, getting ahead of the technology curve will be critical.
A proprietary mobile app is the best way to do this.
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