Bring home new customers by creating a memorable experience by integrating experiential brand activation into event apps.
Large brands are using experiential brand activation to attract users and to create a social media network wave about their product in the market. For this, the companies organise major events to create a memorable experience for their potential users.
Event apps help in better networking between the organisers and attendees by providing meaningful data anytime and anywhere. They have also proved to be beneficial for both of them.
Event apps have also helped in the overall success of brand marketing to a large extent.
Experimental brand activation events have become more popular compared to other marketing techniques. In order to make this event a huge hit, companies are using event apps to generate exclusive content that offers maximum user engagement like persuading them to download certain links. For instance, the event apps send a notification to the user to click on a link or a passcode to avail a free drink or some prize or incentive to be won at the upcoming experiential brand activation event. This will encourage the attendee to attend the event and the turnout rate at the event is assured.
“The event apps offer a personalised online registration experience to the attendees in order to increase repeat attendance at events. Simple to use, this process is quite simplified and is certainly not time-consuming unlike the usual paperwork that is done for registration,” said Peter Tello, Head of Sales at The Mobile App Maker.
Event organisers often find it a challenge to monitor the performance and results of their live sessions. In such scenarios, app builders can come to your rescue by creating event apps with industry-best security solutions. These event apps have a live session tracking feature that gives the organisers the count of the number of attendees attending the session and the duration taken by each of them.
Furthermore, the event apps also have another salient feature called the smart tags that let your attendees communicate with their fellow attendees, sponsors, exhibitors, and the organisers without having to carry business cards.
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As an organiser, you can check the ROI of your experiential brand activation event and find out how and where the attendees are in real-time.
Lastly, you can take the feedback of the attendees about the event by creating polls or surveys through these event apps. Thus, event apps definitely simplify a complex event like experiential brand activation.
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