App developers usually spend a lot of time building the application but don’t spend as much time importantly presenting the app to the public. Treating applications like projects rather than products is a common mistake made by a lot of app developers.
Often web and mobile developers treat their apps like projects rather than real products and they often end up with second rate apps as a result. App developers usually spend a lot of time building the application but don’t spend as much time importantly presenting the app to the public.
However, working hard on developing an app and presenting a top-rate perspective to the public is a hard feat.
Regardless of how awesome your app is, if its app store presence doesn’t convince people to download it, its download numbers will be minimal.
App users don’t take too long to look at an app. This means you have to convince them in those few seconds that your app is worth it.
Making use of an icon that’s confusing or a non-explanatory screenshot is a sure way to lose their interest. In this article, we’ll discuss why you should treat your app like a product and how you can do this effectively.
Why You Should Treat Your App Like a Product
You’ll Get Return on Investments
When you treat your app as a product, you'll manage it like a business investment. This means you understand that you’d have a return on investment even if it’s not instant.
When any mobile app development company is building a successful app, they understand that it can take a relatively long time before it turns a profit.
Any web and mobile developer that offers Android and iPhone app development services understand that the win, in the long run, is worth it. Understand that any money you put into your app is an investment rather than an expense – this way you'll treat your app like a profitable product rather than just a project.
You’ll Hire Serious Partners
It’s easy to hire freelancers to develop your app, but when you treat your app as a product, you'll be inclined to hire only a reputable mobile app development company that offers Android and iPhone app development services and look at them as development partners. Treating your app as a product allows you to find a web and mobile developer that will invest in you and your business.
Having an Organized Schedule is Assured
When you treat your app like a product rather than a project, you’ll have an organized schedule that you will work with – as opposed to working whenever the mood strikes. Treating your applications like a product from inception means that you and your hired web and mobile developer will have a schedule that you’ll stick to.
You’ll Make Calculated Decisions Concerning Your App
When you treat your app as a product, the mobile app development company you hire will ensure that calculated decisions concerning the success of the application are made. This means that developers that offer Android and iPhone app development services won’t just make decisions without adequate planning.
For example, adding a new feature to the app will have to take planning to ensure that it’s the right decision to make.
How to Treat Your App Like A Product
Now that we’ve reviewed the significant reasons why you should treat your app as a product let's go ahead and discuss the different ways you can achieve this.
The App Icon is Very Important
What prospective users see first about your app is its icon, so it’s essential that your developers design it well. You can decide to make use of an icon that depicts what the app actually does as this will help users understand and maybe check it out to know more.
When you’re hiring a graphic designer for your app icon, it’s vital that you hire one that has some app icons in their portfolio. Time and money will be significantly saved this way.
Include a Description with the App Name
When you add a short description of what your app does to your app name, it helps in several ways. It explains why users need to download your app, and it makes it easy for your app to be found on the app store – because each word in the app name is used as a keyword by Google and Apple.
Also, ensure that you don’t make the name of your app too long as it’s not user-friendly. There is a high chance that Apple will reject apps with really long app names so stick to short names.
Google Play store is even more restrictive as it allows only 30 characters to be used for app name as opposed to the 255 characters allowed by Apple.
Screenshots Must be Understandable
An excellent way to treat your app as a product is by presenting screenshots of it as it will show users exactly what the app does. However, it’s essential that you make use of an understandable and convincing screenshot first as this would determine if the users will stay and check out the rest of the shots.
It’s not enough to show screenshots on how the app operates. You should also add text to these screenshots to explain the varying benefits the app will bring users.
The web and mobile developer you hire for this plays a significant role in the success of the company, so hire a developer with a portfolio of successful and similar applications to yours.
Your App Description is Very Important
You need to ensure that the description of your app is compelling so users will download it as a result. Ensure that you put any good reviews you’ve received at the top as this will go a long way in convincing some users.
The description that you use must be short and concise and should promote all the benefits of your app.
To Wrap It Up
Treating applications like projects rather than products is a common mistake made by a lot of app developers. However, the success of your application is very dependent on how you treat your application – therefore, ensure that you treat it like a product.
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