In the current market scenario, mobile apps can be the best investment one is likely to make for customer loyalty and retention. Starbucks reward program, Groupon loyalty app and Shopkick’s mobile commerce app are some popular models to browse through if you’re planning to develop a loyalty app for your business.
According to InMoment
So, what causes a customer to fall in love with a brand?
You’ll agree that quality, reliability, consistency, predictability, and alignment with our world views are some of the major reasons we fall in love with and stay committed to the brands. But branding is no more restrained to the conventional brick and mortar market, especially in the contemporary scenario.
Millennials are everything about mobile, and in Q3 2018 alone, Smartphones accounted for 61% of retail site visits worldwide (Statista) and mobile accounted for 52% of traffic to retail websites during the holidays (Adobe Digital Insights, 2018). Moreover, as per Apptentive, 66% of companies that saw a decrease in customer loyalty over the past year lacked a mobile app.
This reflects a market trend towards the enhanced use of mobile apps and increasing in-app engagement. So, if you own a business, it’s high time you should plan for a loyalty app development to retain your regular customers and expand your userbase rather than relying on physical loyalty cards or offline retention tactics.
Loyalty App Models and Need for Loyalty App Development
Loyalty apps can be developed for an individual retail business, as a marketplace, or as a loyalty platform for brands
Loyalty apps for individual retailers are usually fruitful in case of high margin businesses where customer needs and expectations are quite clear, though exceptions exist. Such loyalty app programs can be based on points that can be redeemed later. Starbucks offers a revolutionary rewards program. Every time a user uses Starbucks loyalty card or a mobile app when buying something at a participating store, the user earns Stars.
Starbucks mobile app makes this loyalty program all-the-more useful. It helps to search the nearby Starbucks location and shows how many Stars users have earned in addition to allowing orders and payments right from their phone. Also, as customers check the app, they are greeted with some cool offers to add more Stars thus rewarding their loyalty and keeping them engaged. Loyalty and mobile
Nando’s new mobile app for their PERI-peri perks loyalty program, LoyalBlocks app and Sweetgreen’s loyalty apps constitute some other successful endeavors reflecting the need for a loyalty app for customer retention and the shifting market trends.
Loyalty apps for marketplaces offering daily deals constitute yet another model. Groupon is a great example of the loyalty business model offering deals on the website and via the Groupon app. Groupon offers one coupon per day in each of the product categories it serves. From the Groupon app, users can search the nearby discounts that are both time-sensitive and rolling, and you’ll be amazed to know that 72% of Groupon sales
Groupon is now becoming Groupon+,
Finally, there are brand loyalty apps that work across a few retailers, offering rewards from a specific brand. Here, customers usually collect in-app points by making purchases at retail stores. This way brick and mortar stores get a loyalty platform without creating a loyalty app. However, the downside is that these retail stores do not get any brand promotion per se.
Shopkick is a mobile commerce loyalty app that offers kicks for walking into stores, buying items, or even simply looking at hot deals up for grabs. With over 150 brand partners and about 250,000 store locations
Considering the above three successful loyalty app development models, you can safely choose the one that fits your business needs in the contemporary context.
In the contemporary scenario, customer-facing businesses need to offer a unique customized yet consistent experience to their customers, and mobile apps can be the best investment one is likely to make for customer loyalty and retention. The above statistics and the contemporary market trends help us to safely infer that loyalty app development
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