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Why do mobile Metrics matter the most for business success?

Mobile Application Blog

Nowadays mobile app development has become an important part of every business marketing strategy. If you are running an online business, you need an application because most of the people prefer buying things on mobile apps due to their busy schedule. However, gone are the days when the success of an app was measured by the number of downloads and ratings. With the ever-evolving changes in the technology world, mobile app metrics are vital because, without them, no one can make the idea of whether their business app is doing well or not. The businesses that lack particular metrics fail to attract the customers faster.


With app metrics, business owners can check the issues and take relevant action for resolving the issue. However, the time has changed and there are several ways through which you can gauge up to the success of your mobile application. It is very important for mobile app developers to stay informed about the latest about how to make their apps perform better. While having a superb mobile app marketing strategy will not promise success, but it is also going to prove to be a good start for your business.

In this write up we will discuss key mobile metrics that matter most for your business mobile App Success.

Benefits of mobile metrics for business success

There are several benefits for you to develop a better understanding of mobile metrics as it gives you a clear authority to drive your business app revenue in the upward direction.

  • It provides more value to every user of your application and hence increases the ARPU (Average Revenue Per User)
  • It decreases Cost per Loyal User (CPLU) and boosts up your profits.
  • Provides effective and targeted marketing campaigns
  • Helps you to engage more customers
  • Keeps a check on the app performance reports
  • Mobile metrics increase the probability of retaining a user

6 meaningful mobile metrics that every app business should follow:

Average Revenue per user (ARPU)

ARPU is the total amount of revenue each of your active users on average contributes. The Average Revenue per user greatly varies according to the app category and revenue model.

In case you develop a mobile application, it is must that users start using it from day one. The ARPU is used for this point, where the average user rate is estimated by adding up the overall revenue obtained from users. This process is very significant as it helps the business owners know how to make it all cost-effective.

Uninstall rate

The uninstallation rate of the app is also known as the churn rate that can be defined as the ratio of what was lost during a particular period. This rate can be defined in terms of dollars, customers, subscribers, and other crucial factors. To calculate the churn rate of an application, you should evaluate the number of customers of your app customers in the prior month and the present month. Likewise, you can calculate the number of subscribers of your app.

Uninstallation is the result of constant dissatisfaction and this is the one thing you need to avoid at all costs. When someone uninstalls your app, it’s an indication that they want to permanently end the link. There are myriad reasons that users are uninstalling your app that includes—

  • Slow loading times
  • Security vulnerabilities
  • Inconsistent performance
  • Inaccurate outputs
  • Inadequate functionality


Loading Time

Loading time is one of the biggest factors in the user retention rate. The common user is astonishingly impatient. According to the latest survey found that 4 in 10 website visitors will leave a website if it takes more than 3 seconds to load. This same metric is applied for mobile apps. It is good to keep the loading time of your app at two seconds or even less.

 To maintain your mobile metrics it is important to investigate the reason behind the increased loading time. Nevertheless, you should also try to use your app reasonably fast by checking the loading time on phones that have lower RAM specifications.

User retention

The user retention rate can be described as the ratio of users that revisits your app after their first visit. According to a survey, it was found that over 20 percent of the applications are used only once by users and if you want to stop this issue, it is good to know the user retention value. It is significant to know how often the users revisit to your app. The more dedicated and faithful your customers are the better mobile app development strategies you can develop.

Customer lifetime value

These metrics help mobile app developers to calculate the exact user value. The value is the result of multiplying Average Revenue per User with average customer lifetime value. This value enables you to determine estimates about product requirements. Each mobile application will have its list of mobile marketing metrics and to boost its performance in the market, you can use them based on your requirements.

App Event Tracking

The event tracking process helps you to know how users interact with key features in your app. This is more detailed than evaluating which screens your users visit most on your app. In the event tracking step, you're analyzing the real-time actions users are taking while using your app. For example: making a purchase, sharing the content of your app with a friend, reaching a certain page in a game.

Final thoughts

In a nutshell, the world of mobile data is infinite. Engaging users is an extremely difficult task, and retaining them is even trickier. Mobile apps that fail to deliver on time value and an appealing initial experience face a major challenge in the marketplace. However, the above-discussed metrics are important for the design of a mobile application. It is good to incorporate these mobile design metrics in your mobile application for a better performance of your app. Try to focus on the key metrics that help you achieve your business goals. Moreover, write to us at Fluperif you wish to transform your app idea into reality. Get in touch with us today.

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Fluper - Android & iOS App Development Fluper
Category: Mobile App DevelopersCompany about: Fluper Ltd. is an authentic, certified and top rated mobile application design and development company with engineers expertising in native application development, customized applications provisioning end-end 360degree mobile app solutions. We have specilized in Android, iOS, iPad, Tablets and Wearable App Development Services. We have been working in the IT Mobile App Domain and Verticals since 2013 providing following services: #Enterprise Applications: Business, Banking, Finance, Human Reso ...
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