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How to make your app popular on Google Play Store?

Every app developer wishes to get a higher ranking on the Google Play Store after the completion of the app development process. However, do you think it is an easy task? The answer is a big No! Know how to make your app able to reach billions in this write-up!


Done with the app development process? Great! It takes a huge to build a mobile app successfully. Now, the next thing you need to focus on is to make your app popular across the globe. As per the statistics, there are around 3 million apps available on the Google Play Store in just 30 categories. This indicates that if being an app developer, you are competing for approximately 100,000 mobile applications of your domain.

If you are one of those who are looking for some tips and tricks to enhance the ranking of your mobile application, then the below-mentioned factors certainly going to help you out.

A Long List of Subscribers

One of the primary things that you need to focus on the number of subscribers you have. Similar to SEO i.e. Search Engine Optimization, the ASO works based on your subscribers’ number. If you have a higher quantity of downloads, then the probability of your mobile application’s popularity is high.

Unique App Idea

Multiple apps are uploaded on the Play Store on a regular basis. However, not every app is installed by the users. This clearly depicts the tough competition going in the market; in order to get the higher downloads. Hence, it is crucial to bring for a unique app idea that is hard to find, as well as quite useful, for the users.

Size of the App

It is suggested that apps should be developed in a small size, which preferably is 5MB or below. This is just to ensure that the app fits in every storage space that is available in the mobile phones. Now, in order to do this, you can utilize multiple things, such as 9patch Images, PNG optimizers, and Lint. Moreover, a small size will always draw huge attention of users.

Designing of the App

Keeping in mind the rigid competition in the current market, mobile app developers should introduce thrilling, as well as sassy designs. At the same, they are required to stay pertinent. Moreover, you must have heard that the first impression is the last impression and designing is an important aspect to attract the users.

Retention Time

This is another criteria utilized to get the ranking of apps on the Play Store. It is crucial to notice the duration of an app, which is installed on the devices of a user. Therefore, the app developers should focus on the “lifespan” of the mobile apps that can easily be attained with a precise description and amazing performance of the mobile app. It is important to note that longer than the apps that are installed longer get a superior ranking.

Update and Maintenance

It is quite crucial to note that it is not feasible to make your app popular with a poor working. Only a bug-free mobile app can get recognized among users. In most of the scenarios, any new update adds additional features, as well as resolve problems on the previous editions of the app. The online platform approves the developers who generally pay huge consideration to their clientele. By upgrading the mobile app, all the app developers can win the heart of several users.

Rating & Reviews

Numerous experts have recognized that a huge number of users depend on the ranking, as well as reviews of the mobile app, in order to pick the right app for installation. As a result, always try to achieve good ranking, which is only possible if your app has something unique to offer and it has a wonderful functionality.

Important Note: Google always ranks high to the less popular applications with a fewer download.


Additional Tactics to Enhance the Rankings on Google’s Play Store

Other ways to improve the rankings on Google’s Play Store:

1. Focus on Target Audience

Whether you go for Android or iOS app devotement, it is quite essential to keep a focus on your target audience. In order to earn revenue from your app, reaching out to the accurate users is important.  Therefore, always do proper market research and know your users properly to serve them in the best possible way.

2. Add Social Links

The frequent engagement between mobile app marketers, as well as users through social media, is resourceful in having more users that are related to good raking. Google utilizes +1s to refer the users to associated applications. This implies that those who have better links will get the benefit of having a higher number of installs and therefore, good ranking.

3. App Indexing

Although not a straight determiner of the ranking, app indexing on Google will draw extra traffic to the app, which ultimately leads to good ranking. This is why several mobile app marketers consider it as one of the crucial ways to get a higher ranking.

Wrapping Up

App developers or marketers should give their focus on making their mobile apps noticeable on the ASO.  Now, this is attainable only if the app designers pick to go for the above-mentioned tips. However, no strategy can help you out unless you hire a dependable app development company like Fluper to build an app.  For more information, get in touch with the team. 

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Fluper - Android & iOS App Development Fluper
Category: Mobile App DevelopersCompany about: Fluper Ltd. is an authentic, certified and top rated mobile application design and development company with engineers expertising in native application development, customized applications provisioning end-end 360degree mobile app solutions. We have specilized in Android, iOS, iPad, Tablets and Wearable App Development Services. We have been working in the IT Mobile App Domain and Verticals since 2013 providing following services: #Enterprise Applications: Business, Banking, Finance, Human Reso ...
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