Mobile Applications Press Releases

Mobile app development trends to rule market in 2018

Mobile Application Press Release

Check out these Mobile App Development Trends that will rock in 2018.

In terms of mobile app development, 2017 proved to be a great year as significant transformations were registered in the arena of mobile technology last year. Not just this, but the year 2017 also experienced huge leap as it comes to customer experience.

Hence, it is no surprise that now in coming times the tech giants like Android and Apple will be looking ahead to grab the broader utility scope & application references with a large number of devices on one hand.

This way, in the year 2018, there will be a great change in the manner AI, AR, & VR will interpret into real-time mobile solutions.

Even during the very end of 2017, there were a number of technological hints that would leave a huge impact on the manner mobile technology function in 2018.

Meanwhile, today here we will discuss some of the major trends that you will be experiencing in future. There will be more prospects & users with rich and new offerings, also there will be great opportunities for businesses to benefit from.


So, here let’s have a look at the top mobile app development Make an Inquiry about this news trends which will be ruling in 2018:

Internet of Things

Now IoT has been there since long and nowadays it is being extensively used in a number of forms & segments. In 2018, we will see IoT apps Make an Inquiry about this news becoming mainstream, as they will be everywhere right from education to healthcare and smart homes to smart offices.

Now going by the prediction made by analysts, IoT will be expanding and growing from $157.05 billion in 2016 to $50.1 billion by 2020, that too at a Compound Annual Growth Rate (CAGR) of 33.3%.

Coming to Wearable Technology, even though it is a hot discussion topic in the market, still there is no clear idea about how various brands are going to adapt their marketing strategy to this new trend.

As per a report from Juniper Research, it is expected that wearable advertising spend will be reaching $68.7 million by 2019, hence it will open many new prospects for app development firms. As of now, there are around 25000 apps under fitness & wellness category and this number will be growing in this year too.

Augmented Reality & Virtual Reality

Well, it appeared on Google and Apple and both of them earmarked the year 2017 to bank on the development & accessibility of augmented reality. With Google launching ARCore and Apple coming up with ARKit in the market, now we have two sturdy platforms to develop augmented reality apps for mobile devices.

As more and more marketers see augmented reality as a way to offer a captivating user experience, there will soon be a plethora of creative AR apps.

Report from Digi-Capital says AR/VR is expected to hit $150bn by 2020, with AR to take around $120 billion and VR to capture around $30 billion.

On-Demand Services Make an Inquiry about this news

Nowadays On-demand economy covers almost all the services such as, beauty & massaging service, taxes, healthcare assistance, food delivery & cleaning, etc. However, there are yet a few areas which haven’t been turned upside down.

So next, we might soon have On-demand working space or on-demand fitness coach coming into fore.

Artificial Intelligence

This technology has introduced a number of exciting features in mobile apps such as behavioral targeting, personalized experience, recommendation engines, and a lot more. Other than that, it has enabled the usage of chatbots in mobile apps as well.

Now Chatbots are AI-powered tools which are able to stimulate human conversations. However, there are just a few apps which actually integrated a chatbot.

But we are definite to see more and more apps do this in future or at the very least synchronize their mobile app with a Facebook Messenger Bot.

Mobile Payments

As e-commerce is on a rise, we will also witness a complimentary rise in the number of mobile payment apps Make an Inquiry about this news & mobile banking too. Mobile payment mechanisms are also emerging.

Like, one can take into notice the recent initiative leveraged by VISA cards & Samsung in terms of scan and pay system. In 2018, we will see more and more mobile payment apps leveraging with the latest technologies and beyond that.


Cryptocurrency, which is a new type of currency introduced by Satoshi Nakamoto, the inventor of Blockchain, has gained immense prominence over the last year.  Even he might not have considered this fact that his irreversible endless ledger could be redefining mobile payments.

In the past some time, there has been a rise in blockchain based payment apps in the form of Fold, Gliph, and Bitpay, and there are going to be more in future.

Cloud computing

The rise of cloud-based apps will certainly have a lot of advantages in the long run. The usage of cloud computing in mobile apps makes it easier to store an abundance of data and process heavy operations in mobile.

Nowadays, more and more mobile app development firms Make an Inquiry about this news are creating apps hosted in AWS. Hence, this enhances security, speed, and reliability of mobile apps, allowing maximum collection, storage, & analysis of user data.

Mobile apps Security

The security factor is what mobile app developers Make an Inquiry about this news are focusing on now these days. As there is a rise in the prominence of BYOD (Bring Your Own Device) policy, enterprise mobile apps will be under a substantial risk of being affected by employees’ personal devices.

Hence, a more rigorous initiative is being taken by the developers in an attempt to secure app’s code. Also, there is more awareness regarding better usage of encryption and authorizations.


2018 will be filled with numerous of mobile app development trends, hence ensure to not miss on these trends while developing a mobile app Make an Inquiry about this news. This year there will be a lot of innovations ready to disrupt the market, hence make sure that you stay at the top of your game with a new innovation or by leveraging these trends in your app development strategies.

News From

Octal IT Solution - Offshore IT ServicesOctal IT Solution
Category: Mobile App DevelopersCompany about: Octal IT Solution is a global IT service provider having a strong presence in UK, USA, Singapore and India. The company has the reputation of delivering niche solutions in the areas of web and mobile app development. Octal has repeatedly prescribed quality as its virtue. With the ISO 9001:2008 certification and strict discipline towards the prominent quality standards, the company has produced flawless results since last decade. In its history of ten years, Octal has earned notable associations ...
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