The growth in the demand for mobile apps and its trends increases the demand for mobile app marketing trends. There is a thing about trends, that they keep on changing, and every year we get familiar with some new and latest trends. The same thing is with the mobile app marketing trends. In this competitive world of digital technology, to remain up-to-date with the current trends is mandatory for the businesses. That is why OpenXcell Technolabs, app development company has curated a list of the latest mobile app marketing trends for 2019.
Mobile devices are transforming the way how we consume content and is making it essential for the businesses that want to reach their target audience by optimizing their websites to respond to this trend. Nowadays, people prefer to access the Internet on the go, and companies have to go through the fact that their customers are no longer using desktops.
According to a report by Gartner, more than half of the total number of consumers are using their mobile devices first for anything that they require to do online. For instance, ordering groceries online, reading a product review, or watching a TV series.
Lets us have a look at some of the latest mobile app marketing trends for 2019.
- User Targeting: Implementing a user-specific target approach is the most effective marketing technique and the marketers can achieve is by using the STP model. The term STP stands for Segmentation, targeting, and positioning, which means gaining popularity as a modern marketing strategy.
- Integration Between Apps, E-Commerce and Social Platforms: In recent times, a combination and integration of a mobile phone, social media, and e-commerce with businesses are more useful in attracting people to buy and browse about any products.
- Content Formats: For the majority of online businesses, advertisements have now become the ultimate source of revenue. With the increase in various technologies, now there are several types of digital ad formats like content, video, social, display, and search ad formats. One can choose the right ad formats for their app to interact with people and to grab peoples’ attention towards their products.
For marketers or businessmen, these trends have opened up a whole new field of ideas to engage the customers and foster relationships that can make it hard for the customers to resist your products and services.
About OpenXcell Technolabs
OpenXcell Technolabs, a CMMI level 3 rated mobile app development company, established in 2008, has an extensive experience in creating high performing, and digitally transformative mobile apps for major mobile platforms like iOS and Android. Besides this, OpenXcell Technolabs also offers services for blockchain technology such as hyperledger, cryptocurrency exchange, smart contract, solidity, and wallet.
Category: Mobile App DevelopersCompany about: OpenXcell an ISO 9001:2008 certified software & Mobile app development company. We offer a broad spectrum of services ranging from simple business mobile apps development to complex enterprise services. We cater our esteemed clients worldwide with more than 110 dedicated and experienced developers. Hence OpenXcell is preferred to be the best one stop solution for all IT needs.OpenXcell has a good client and partner base in the world market and is trying to extend its rela ...