Mobile Technology Press Release

Android Takes Over 87.5% of the Smartphone Market

The rivalry between iOS and Android goes back to the inception of mobile tech, and these two heavyweights have been battling it out since then. While the apple software has overpowered Android in virtually every facet, there is one segment where iOS has not been able to catch up with Android - numbers/quantity.

Android takes over 87 percent of the smartphone market

The diversity of the Android platform and the quantity at which they are sold around the world is one of the reasons that Android has claimed 87.5% of the smartphone market share in Q3 2016. iOS, on the other hand, grabbed the market share of 12.1%, its lowest since Q3 2014. The report by Strategy Analytics also points out that the market share of other mobile platforms was 0.3% from 2.3% compared to the last year.

Smartphone Market

Global Smartphone

Research firm Strategy Analytics also gave the detail of the shipment in numbers, the report mentioned that 328.6 million Android smartphones were shipped in the 3rd quarter of 2016 which saw the number grow by 10.3%.


45.5 million iPhones were shipped in the quarter which was a drop of 5.2 % year-on-year. Smartphones from other platforms saw 1.3 million units shipped which was a massive drop of 84.1 percent in comparison to the previous year. The total number of smartphones shipped was 375.4 million which meant a 6% rise from the previous year.

As per the report, this is the fastest growth rate in a year. Android is leading the global smartphone market and the low-cost services and user friendly software can be credited for the same.

Operating system marketshare

According to the latest research, global smartphone shipments grew 6 percent annually to reach 375 million units in Q3 2016. Samsung maintained first position with 20 percent global smartphone market share, while OPPO grew 140 percent annually and was the star performer.

Linda Sui, Director at Strategy Analytics, said, “Global smartphone shipments grew an improved 6 percent annually from 354.2 million units in Q3 2015 to 375.4 million in Q3 2016. This was the smartphone industry’s fastest growth rate for a year. As expected, the global smartphone market reached a bottom in the first half of 2016, and the growth outlook for the second half of this year is improving due to several big new product launches from Apple, Huawei and others.”

  • Samsung shipped 75.3 million smartphones worldwide in Q3 2016, falling 10 percent annually from 83.8 million units in Q3 2015.

  • This was Samsung’s slowest growth rate for almost two years. Its global smartphone market share has dipped from 24 percent to 20 percent in the past year.

  • Samsung’s recent Galaxy Note 7 recall was handled badly, which dented its brand image and left a large product gap in its premium smartphone lineup. Samsung will now be looking to its next flagship launch, such as the rumored Galaxy S8 model, to recover momentum in 2017.

  • Apple fell 5 percent annually and shipped a lackluster 45.5 million smartphones worldwide in Q3 2016. Apple’s global smartphone market share has softened from 14 percent to 12 percent in the past year.

  • Apple has been given a slight boost by Samsung’s Note 7 missteps, but it continues to face iPhone fatigue among many consumers in major regions such as China and Europe.

  • Huawei maintained third position with 9 percent global smartphone market share in Q3 2016, up from 8 percent a year ago.

  • Huawei’s smartphone growth rate has more than halved, to 26 percent annually in Q3 2016, compared with 62 percent annual growth in Q3 2015.

  • Huawei is facing intense competition from OPPO, Vivo and other emerging Chinese rivals such as fast-growing LeEco.

  • OPPO shipped a record 21.6 million smartphones and maintained fourth position with 6 percent global market share in Q3 2016.

  • OPPO grew 140 percent annually in the quarter, outperforming all its major rivals. OPPO is very popular in China and is internationalizing rapidly across India, Asia and other emerging markets. OPPO is a rising star.

  • Vivo surged to fifth place for the first time ever, capturing a record 5 percent global smartphone market share in Q3 2016, leaping from 3 percent a year ago, Vivo’s range of Android models, such as the V3 and X7, are proving wildly popular in China, taking share from rivals such as Samsung, Apple, and Huawei.

With this surge in the usage of android devices, the android platform based integration solution and data handling will be in more demand than ever.

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