A hotel’s revenue always fluctuates throughout the year. The hoteliering business, like any other business, is dictated by many external factors and can get unpredictable for some. A hotel’s room revenue may see highs during the peak seasons as well as extreme lows during off seasons. Hoteliers looking for ways to boost hotel occupancy often end up reducing room rates. This however, does not guarantee full occupancy or increased revenue.
Looking for hotel revenue generating ideas when occupancy level is low? We’ll discuss different ways that can add value to your business and increase room selling as well.
How to increase hotel revenue when occupancy is low?
Before we proceed, you need to understand your room occupancy rate.
a) Note down your total number of rooms
b) Write how many are occupied
c) Divide the number of booked rooms with your total number of room
Your hotel’s revenue dictated by occupancy rate is also dependent upon your hotel type, the location as well as the guest experience provided at your property.
5 tips to increase hotel room revenue during the lean phase
Consider the following strategies to increase hotel revenue:
You can turn a low occupancy period into your favour by analysing details that give you many answers to use different hotel room sales techniques.
1) Evaluate the peak and off seasons
Why is this important for a hotel’s revenue? A lot rides on your hotel type, location and what it has to offer. Is your hotel in close proximity of a popular beach? You would need to evaluate your peak periods – whether the peak periods are at weekends or during the summer season. In this case, you might see a drop in room occupancy during the monsoons. Understanding this data will help you proceed further and find ways to boost hotel occupancy as we’ll see further in this blog.
2) Dig into your guest data
Use your property management system (PMS) to understand your guest history. Did you have a large number of family bookings, corporate crowd, or backpackers? You must know your customer’s behaviour to make data-driven and informed decisions for your hotel business. Using your guest data history, you can identify trends as well as define marketing strategies to increase revenue. Understanding the details in the patterns only simplifies the process of building a robust revenue model.
3) Create exclusive packages and deals
Now that you’ve had a firm grip on the information about your peak and off seasons, use the data to create exclusive packages. The research will allow you to talk about the benefits instead of focusing on the features. You can add a spa coupon for a “Couple Package” or add local destinations to explore for an all-inclusive package for families. You can also offer an additional night as complementary during your off-season months. Partner with local events such as music concerts to target the right audience accordingly. Keep a close watch on what’s happening in the city and how it will appeal to your guests.
Regular visitors to your hotel can be upgraded to a suite to score those additional brownie points and win guests over! Instead of heavy discounts that may not add up to your hotel revenue, offer add-ons to tempt the guest into making the final booking.
It’s your data here which will guide you to create packages and upsell your services even during those low booking phases to the right target group.
4) Market it right
Now that your basics are in place, you need to market your offers on the right platforms. Your hotel branding, websites, social media platforms and more need to be in sync with your marketing goals. Use emotions to connect with audiences on social media. The art of storytelling via images and videos will keep online users engaged. For e.g.: add a video that targets the monsoon period and what it has to offer for the offbeat traveler.
Speed up your website and add the right CTAs (call-to-actions) on your landing pages, add a booking engine, and ensure relevancy in your emailers is maintained. This should translate into more bookings. Compelling copy that attracts attention and holds interest is a must to deliver your message across to get more bookings. Distribute your rooms effectively on various online travel agency (OTA) platforms.
Quick tip – A property management system integrated with a channel manager will be extremely useful for you. This will help you to distribute rooms evenly, and update rates and packages quickly.
5) An eye on the competition
A drop in demand of rooms can also happen when you cannot price your room rate appropriately. So, how do you decide your room rentals? Should it be reduced for a particular season? Well, it’s necessary to keep a close watch on your competition. Price differentiation sometimes becomes unavoidable. To understand this better, study the hotels that have a similar offering such as yours. Know when their room sells as a higher rate or for slashed rates. While studying each property is a daunting task, the use of a hotel property management system that is integrated with a BI tool will help you keep an eye on competitors, get real-time data on dynamic pricing and make informed decisions.
A property management system integrated with a revenue management system empowers you to make decisions in real-time across various channels. Use technology to develop an effective pricing strategy using a methodical approach for different seasons. The automated revenue management system decides the price and lets you manage operations and room distribution easily. Sell the right product to the right customer at the right time for the right price and via the right channel!
These were some effective hotel revenue generating ideas you can use to increase room selling during low occupancy periods. If you’ve found this post helpful, don’t forget to like, share and comment.
A hotel management system or a property management system (PMS) is the most essential software used to run a hotel’s property. The tourism industry is booming and the world is shrinking with the Internet and technology taking over our lives. Travelers across the world are widely connected to their devices to look up for the best hotels for their family trip, corporate bookings, group travels, and more. Hoteliers of independent properties, mid-sized hotels, Bed and Breakfast or chain of hotels need to embrace the shift to online hotel management system. Technology plays a key role in one of the most important factors for the hospitality industry – guest satisfaction.
A streamlined management for a hotel ensures excellent service which in turn ensures happier guests and more customers. How does a web-based hotel management system help hoteliers to achieve this? How can a property management system increase revenue? Let’s take a look.
What is a Hotel Management System? Why do I need one for my hotel?
Hotel management systems that run on the cloud are fast-evolving in the technology-driven world. These cloud-based hotel management systems are quick and easy to install, use, and lend a whole new dimension to the way hotel properties are run on a daily basis.
This is a software system that includes a host of functions to assist hoteliers. An online hotel management system is a must for every kind of hotelier, irrespective of the property they run. All it requires is a computer with a stable Internet connection.
How easy is it to implement a hotel management system?
As complicated as it may sound, this is fairly easy-to-use software that does not require lengthy training sessions with your hotel’s staff. This can be easily installed on multiple systems (depending upon the solution provider) and allows hoteliers to automate multiple tasks within no time. A smart hotel management system will be easy to plug into your existing infrastructure, without the need to maintain a support team or requirement for other investments. You, as a hotelier, would want your cloud-based system to be accessible to all without any added overheads. A hotel management system should also be able to connect to your website and facilitate direct bookings for hoteliers.
What should I look for in a Hotel Management System? Property Management:
A hotel management system is useful to run the hotel’s property to manage the room rates, room availability, hotel reservations (check-in and check-out), guest history, billing, city ledgers and more.
Customer Relationship Management:
Cloud-based hotel management systems must be able to store customer data for your future use. Information such as preferred room numbers or favorite cuisine will help improve your guest service by preparing for a guest’s arrival well in advance. Hotel management systems help to improve guest communication and maximize the hotel reviews online.
3rd Party Integrations:
A simple installation of a hotel management system with 3rdparty integrations such as Channel Managers, Global Distribution Systems (GDS), Snapshot, TripAdvisor connects and more are required to manage a hotel’s operations and sales.
Hoteliers can easily save time using the flexible reporting system that comes withhotel management systems. It’s easy to export data directly and use integrated business tools to manage and use data appropriately. Hotel owners and managers can easily forecast trends and plan budgets according to the generation of reports.
There are various benefits of using a hotel management system. Let’s take a quick look at some of them.
Features of a Hotel Management System
Hoteliers can benefit from the features of a hotel management system in many ways.
Whether you need to store guest details, book reservations, assign tasks, manage multiple Point of Sale (POS) systems and more – your hotel management system must be able to automate tasks. This saves time for busy hoteliers. Compare this to manual updates in the ledgers with constant reminders required for team members? That’s a thing of the past.
Everyone on your hotel’s staff must be able to use the hotel management system with great ease. The software must have a clean interface with the simple task of streamlining your hotel’s operations without additional hassles. It should be easy and intuitive which lets a hotel’s staff learn at his/her own pace.
3rd Party Integration
As mentioned earlier, the PMS must integrate with various channel managers, review sites, booking platforms, accounting software, and more. For e.g. a channel manager will help you update room inventory and manage booking across all OTAs in real-time. This saves time spent on updating room inventory and rates manually on each OTA platform.
Strong Performance and Support
The chosen hotel management system must be adequately tested and reliable to use. The solution provider must have a strong support team to sort out your queries. You need the latest in technology to manage your hotel’s operations and the chosen vendor must be reliable and reputed in the market and should offer free upgrades.
Scalability and Pricing
The hotel management system must be beneficial to every kind of hotelier. You might be an owner of a small property with aims to scale up in the coming year. Does your hotel management system expand to meet your needs? Flexibility is the key as your cloud-based software model must be designed to accommodate growth of a hotel’s bookings or addition of another property. Property management systems that come with a flexible pricing model are best suited for hoteliers. Cost is one of the major deciding factors and a monthly service that expands as per requirement and allows unlimited users is best suited for hoteliers.
Data Security and Payment Gateway
Customers looking to book directly on a hotel’s website are most concerned about the security of payment. It’s essential to install a hotel management system that includes secure card payment options. The software must offer a choice of integrated payment gateways.
Your cloud-based property management system must be flexible to use for any kind of hotel property. It should be customizable and must be able to adapt to the rapid changes in the hotel industry. The chosen model must be able to help hoteliers manage multiple Online Travel Agencies (OTAs) as well integrate with the hotel’s own website. Access to multiple users for no additional charges is a very important feature. A currency convertor, multi-language support, unlimited POS for no extra charge must also be included in your hotel management system.
The chosen cloud-based hotel management systemmust be available as a mobile application to facilitate a hotel’s operations. With the availability of multiple terminals for various staff members, hoteliers as well as team members will find it easy to monitor operations while on the go. Hoteliers can access data in real-time, perform actions, download reports and do much more on a Smartphone.
Have you upgraded to an online hotel management system? Do let us know our feedback.
Category: Hotel Management Software and SolutionsCompany about: Enterprise Hotel Solution. Improve your Direct Sales & room revenues with Comprehensive Property Management System Web Booking Engine for your website Unlimited Points of Sale terminals Process Online Payments / Credit Cards Housekeeping Module Travel Agent and Corporate Booking Consoles Connect to GDS/IDS and 1000’s of Travel Sites Powerful Reporting and Revenue Management