The dawn of the Internet revolutionized the world and soon social media took over countries by a storm. Business progressed on a large scale and communication across continents was made easy. The revolution of Social Media put people into frenzy and soon everyone reverted to Social Media for communication, entertainment and most importantly commercial activities. Commercialization soon led to the practice of marketing on social media which in turn resulted in a new concept being introduced known as Social Media Marketing. So, what exactly is Social Media Marketing?
Social Media Marketing involves the use of social media platforms, websites and blogs to promote a product or service through an online medium. Practitioners and researchers alike, now use social media marketing which has established as strong a foothold as digital marketing and e-marketing.
The term itself screams marketing on social media sites such as Facebook, Instagram and Twitter that may each serve different practical social actions. For example, Twitter users were sent into frenzy when Elon Musk the owner of Tesla Motors introduced the first premium electric sedan integrated with solar panels resulting into booming sales for Tesla.
The power of social media was made known to the world that day.
Nowadays, Business holds a whole new meaning now as business prospectors have widened their reach to people all across the globe. Prospectors can now establish business relations with other businesses, their employees, customers and bloggers alike by interacting with one another and building communities online.
Social networking platforms or websites act as a pathway for consumers to directly approach companies and allow them to place queries, buy their products or services online and provide online portals for business transactions. Furthermore, social networking encourages an individual user or follower to promote the business of companies by advertising the product on their social media.
Social media can not only be used as a marketing tool but also as a channel that targets specific audience, strengthens customer engagement, analyses the audience using keyword research and carries out promotional activities with the help of social media influencers and social media personalities. The art of Social Media Marketing has given a rise to marketing professionals who now have turned to social media for promoting their product or service online.
Majority of business practitioners across the globe have shifted their focus to generate customers on social media rather than on online websites. This calls for expert social media skills that a company needs to incorporate to be successful.
I have mentioned Top 8 social media marketing techniques that are crucial for young entrepreneurs and well-established companies alike.
1. Build a community for your audience.
Although having ardent followers is key to social media success, it is not all. It is necessary to be interactive with your followers and have them unconvinced of robotic beliefs.
Make your social presence stronger and steer clear of posting the same content again and again. Establish better audience connects by:
- Interacting more with the customers by asking questions, carrying out surveys and going on a follow/giveaway spree.
- Incorporating more humor and generosity in your posts.
- Posting other social matters other than just promoting your own brand.
2. Create strong content and marketing strategies.
Quality is key and having great content to endorse your brand is like icing on the cake. Quality content should be linked with the right posting schedule and the correct frequency of posts.SEO should be top-notch as well.
This will get one the right customers at the right time at the right place.
3. Use Chatbots.
With AI taking the world’s technology in its grasp, one can simply say that chatbots are the new best thing in the market. This is no surprise as Chatbots act as a digital tool that directly interacts with the customers and solves their queries without any human intervention.
The tool, Chattypeople is one such tool which allows one to customize and create chatbots. The interface acts as a more comfortable methodology for customers and puts them more at ease than customer service ever could.
4. Personalize experience for your customers.
Chatbots when created correctly will provide a pathway for virtual interaction with your customers. Ads can be directly linked using chatbots which will in return:
- Help in creating a personalized experience for customers by promoting services that are more suitable for them.
- The customer deems you to be more than a seller.
- Boost company’s sales.
5. Use brand representatives.
Customers, who love your brand, profit your brand. This acts as the best promotional strategy as who better than someone that knows your brand in and out and is willing to generate good word of mouth.
Current customers and employees of the company are beneficial as they can:
- Create social media practices that boost your company’s sales.
- Act as an individual representative for each department of your social media.
6. Establish a budget plan.
Social media is one of the most important methods of marketing. It is vital that one should formulize a cost effective budget plan to run social media practices.
Running better strategy tactics incorporated with cost effective budget plans will result in better outcomes.
7. Understand the power of remarketing.
Remarketing has proved to be the most effective method of social media marketing. Create a plan that remarkets the products being vied by the customer.
For example, Myntra has devised the remarketing strategies so well that is has boosted their sales by 30%.
8. Going live.
Live stories are new concepts that have become very popular with the audience. Share your experiences in real time with your followers and keep them updated with your daily activities.
Live stories will:
- Create more memorable content.
- Establish deeper connections with the audience.
Social media has built a foundation with more and more business practitioners reverting to its practice than website engagement. The following 8 techniques mentioned above will help one to carve a niche in the industry.
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