Social Media Press Releases

GoodFirms Survey Reveals the Major Reasons Why Social Media Users Unfollow the Brands

This study concludes that marketers and brand managers need to focus on brand-relevant content, consistency, user-engagement, and transparency to retain their social media followers.


Presently, business owners are looking to leverage social media to maximize their brand search, interact with the right people and increase productivity. Most of the entrepreneurs are hiring the Top Social Media Marketing Companies that assist the companies in boosting their visibility of their website using different marketing strategies over several digital channels.

GoodFirms had conducted a 'Social Media Usage Survey 2019' to highlight the insights to assist the business owners and social media marketing teams. In this research, there were about 450+ social media users who participated across the globe.

The surveyed users were asked several questions about the social media usage such as what platform they use, how often they use the apps, what content they post or engage with, how they deal with irrelevant posts, ads, and their endeavors for privacy protection.

Utilizing the same external sources, GoodFirms research team endeavored to study deeply and understand ‘Why People Unfollow Brands’. In this survey, we found that around 85.12% of the social media mentioned that they unfollow the brands because of the irrelevant content.

Thus, the marketing companies and businesses to recognize the possible strategies to create their awareness by delivering what the customers want to see from brands on social media. For detailed information, you can go through the survey’s to get a clear idea and implement the new strategies to keep the followers static.

GoodFirms is a leading and globally acknowledged B2B research, ratings, and reviews platform. It eases the challenges of businesses to pick the right partner as per their project requirements.

GoodFirms analyst team conducts a profound research process to fetch out and index the most excellent companies from various segments.

In this assessment, the research squad of GoodFirms follows a strict methodology where n number of statistics is considered such as: determining the complete background of each company, verifying the past and present portfolio, year of experience in their domain area, market presence, client reviews and many more. After evaluating every firm, all are compared and then indexed in the list of top development companies, best software, and outstanding firms from all different categories.

GoodFirms also give confidence to the service providers by asking them to come forward and take part in the research process so, that they get a chance to get listed in top firms and grab the opportunity to expose their services to international customers.

About GoodFirms:

GoodFirms is a Washington, D.C. based research firm that aligns its efforts in identifying the most prominent and efficient social media marketing companies that deliver results to their clients.

GoodFirms research is a confluence of new age consumer reference processes and conventional industry-wide review & rankings that help service seekers leap further and multiply their industry-wide value and credibility.

Get Listed with GoodFirms.

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Category: Mobile App DevelopersCompany about: GoodFirms is a full-fledged research and review platform that helps buyers of professional services and businesses to opt for the best software design, development, and marketing services. GoodFirms, just as the name suggests, is a dedicated community of "performing" software development companies as well as software design and marketing companies. We cater to thousands of users by providing a categorized directory, client reviews and company evaluation content and resources, to help them choo ...
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