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Kemp introduces flexible licensing to target competitors

Kemp has beefed-up its global channel program and AX partner ecosystem with new innovations and resources designed to drive accelerated adoption of the company’s next-generation load balancing solutions.

The Kemp AX partner ecosystem includes technology alliance partners, system integrators, distributors, value-added resellers, cloud service providers, managed service providers and solution consultants.

In conjunction with the company’s refreshed brand identity and product enhancements also announced today, Kemp is aligning its partners with the most flexible licensing, deployment and management capabilities to help simplify the application delivery lifecycle for customers across data centre, cloud, hybrid-cloud or multi-cloud infrastructures.

“In a hybrid or multi-cloud world, putting all of your applications behind a single load balancer or application delivery controller (ADC) can be futile, the best Application Experience (AX) will be when application services are dedicated to individual applications,” said Peter Melerud, co-founder and chief strategy officer for Kemp.

“Our product enhancement presents an opportunity for partners to provide increased value to customers.

With our per-app ADC deployment model and per-app analytics, our customers benefit from greater business agility and flexibility to migrate applications to the cloud as they see fit.”

With increasing adoption of cloud and multi-cloud architectures, platform ubiquity is more important than ever. As the first virtualised and cloud-ready ADC, Kemp is now extending its technology partner integrations to include advanced tier status with VMware on AWS, Select status with Dell EMC Elastic Cloud Storage (ECS), and advanced tier relationship with Amazon Web Services (AWS).

Kemp is arming its channel partners with valuable sales, marketing and training tools to facilitate new market opportunities and to quickly grow the load balancing/ADC business worldwide. This includes resale and distribution partnerships in ANZ with Pacific Tech, Ingram Micro, SVA Distribution, Wowrack, ACW Distribution, SAPPLY, Secure One and more.  Partner benefits include:

  • Flexible pricing options: Perpetual, subscription and metered licensing
  • TCO calculator: Compares metered, perpetual and competitive ADC licensing.
  • Assessments: Evaluate multi-vendor load balancing effectiveness.
  • Partner Central: Comprehensive access to sales and marketing enablement tools.
  • Training: World-class training
  • Margins: Competitive margins and incentives

“CDW and Kemp have been partners for years and our mutual customers have benefited from Kemp’s innovative software,” says Brian Werth, category leader, enterprise networking for CDW. “CDW is excited to help champion application experience for customers of all sizes as their workloads and environments evolve with Kemp."

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