A2P SMS

  • The ubiquitous nature of SMS ensuring maximum reach out to customers who stay even in the remotest areas has prompted marketers to switch to this communication channel. The steady inclination towards using SMS for marketing and other allied activities has been very effective and consequently been adopted by various industry verticals. Apart from that, SMS has also been adopted for security authentication purposes proving to be of high worth to BFSI vertical. High adoptions of A2P SMS have resulted in the revenues of A2P SMS crossing P2P SMS and prompting companies to launch innovative products and solutions in it.

  • A2P SMS is an acronym for Application to Person SMS marketing. In this service, the message is sent to a mobile subscriber via a web-based application. A2P SMS helps a business to reach a significant number of people rapidly and at a very low cost. It includes appointment reminders, notifications, marketing messages and pin codes among others. The report explores key players such as Beepsend, CLX, Dialogue, Infobip, Tanla, Syniverse, Nexmo, Trillian, Twilio, tyntec

  • The global largest A2P SMS market is Asia Pacific. The Asia Pacific mainly includes Japan, China, India and South East Asia, and the secondary market is USA, it will reached a revenue of 14446 M USD in 2016, and the revenue share is 24.27% in 2016. There are major five kinds of A2P SMS Market in this report, liquid silicone CRM, promotions, pushed content, Interactive and others. Globally, the revenue share of each type of A2P SMS is 31.18%, 27.82%, 14.93%, 14.39% and 11.69% in 2016.