The automotive industry’s adoption of digital radio is driving demand and usage of the emerging platform according to the latest figures from Commercial Radio Australia.
Radio remains a growing media outlet of choice for Australian listeners with a cumulative audience of nearly 10.5 million people listening each week in metropolitan areas, according to research from Commercial Radio Australia.
Digital radio is establishing a stronghold with Australian audiences reaching 3.52 million users across the five metropolitan capital cities. According to the latest statistics from GfK, DAB+ digital radio gained 168,000 listeners in the first quarter of 2016.
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