In today’s digital world, the eCommerce industry is the most successful industry all over the world. People from everywhere want to surf in the digital streams of online shopping and that makes it one of the most popular ways of buying and selling products. The increased use of smartphones made the technology handy which in turn enabled sellers to shop online from anywhere and anytime. Being a seller, this is the high time to come up with some assiduous strategies and put yourself an extra edge over others. This led many sellers to register themselves as third-party sellers on some renowned marketplaces like Amazon, Etsy, eBay, Walmart, etc. However, the standardized rules and regulations set by these communities made difficult for these sellers to achieve their goals. Sellers were unable to enhance their brand image nor their brand became popular which result lacked customer’s trust.