The telecommunications market in Japan generated $118.8bn (JPY 14,383.2bn) in service revenue in 2015. Telecom services revenue is expected to grow at a CAGR of 1.7% during 2015-2020, primarily driven by the growth in mobile data revenue. Mobile data will be the fastest-growing segment, registering a CAGR of 7.2% over 2015-2020, followed by pay-TV (2.2%). To offset the decline in traditional fixed and mobile voice and messaging revenue, operators are focusing on boosting the fixed broadband uptake through bundled offerings and mobile data via mobile broadband and data intensive mobile value-added services. In addition, the ongoing investment in network enhancements and advanced 5G technology will enable operators to support bandwidth intensive value-added services, such as mobile money, multimedia browsing, OTT, mobile TV and e-commerce apps, etc. Operators are focusing on diversifying their revenue streams via expanding their offerings in IoT/M2M and enterprise markets.