Cloud, UC and telcos - a winning combination


Catering for the communications needs of the workforce today is no small challenge: the modes of communication have multiplied - voice, video, instant messaging, email, web conferencing; the range of devices to be used has multiplied - desktop and laptop PCs, smartphones and tablets running on four different major platforms iOS, Android, BlackBerry and Windows.

These must all interwork, seamlessly. Users need to be able to participate in a videoconference from a dedicated conference room or from their smartphone. There needs to be a single central directory that supports every mode of contact with every member of the workforce. And all these facilities have to be accessible from anywhere over communications links of widely varying capability and capacity: the corporate network, cellular, hotel WiFi, and more.

No wonder then that enterprises of all sizes are increasingly turning to hosted, cloud-based unified communications systems such as BroadSoft's UC-One, provided by telecommunications service providers such as Next Telecom.

According to BroadSoft's vice president of marketing, Leslie Ferry, "We have reached the 'early majority' stage of technology adoption." She says: "Analyst forecasts clearly suggest businesses of all sizes are aggressively seeking cloud-delivered UC options."

UC-One is the platform of choice for service providers seeking to offer unified communications services. It has been chosen by more than 600 service providers in 76 countries. BroadSoft estimates they serve more than nine million end users. This, it says, would give UC-One the largest installed base of hosted end-customers on a single platform.

But UC-One goes beyond comprehensive communications. Each service provider has unique needs and seeks to differentiate itself from its competitors. To this end UC-One has been purpose-built to give service providers the flexibility to integrate third-party applications so they meet the unique communications needs of the market segments they serve.

It's helped Next Telecom transform itself into a leading provider of IP telephony, recognised by its winning the ACCOM award for commitment to customer service two years in a row.

Apps that meet specific user needs are now essential, according to Ferry. She points out that the 'millennials' generation is making up an increasing percentage of the workforce and "millennials will turn to technology resources which help them become more proficient communicators and/or gain them access to information more quickly – even if they have to pay out-of-pocket."

This, she says, means that if enterprise communication apps are not provided, millennials will most likely turn to free, open source apps, which not the most efficient or reliable choice for an organisation.

In this environment, she says: "It’s hard to imagine how business utilising outdated and unreliable modes of communication technology could even attempt to compete against the benefits of UC."

One wonders why they would even try.

About Next Telecom

Next Telecom is Australia's premier service provider of IP Telephony, data and business solutions with senior management that are pioneers in the telecommunications industry.

For more information :






This email address is being protected from spambots. You need JavaScript enabled to view it.