Telecommunications infrastructure company, AAPT, has just made it easier for production houses, advertising agencies and broadcasters operating globally to share, distribute and receive content with Australia.
From Melbourne or Sydney to LA, London and New York, AAPT’s Connected Cities program allows broadcasters, content owners and media agencies from all of the key media hubs to connect, transfer and store content.
Built on a strong domestic presence, platform agnostic infrastructure and international connectivity using AAPT’s extreme performance network, AAPT’s Connected Cities program is delivered in partnership with BT Media and Broadcast.
AAPT CEO David Yuile said the media industry in Australia was still evolving as technology was driving new consumer behavior and global content became increasingly accessible.
“Strong partnerships are essential to complement AAPT’s Media Connect service and to satisfy the requirements of the global industry. BT Media and Broadcast, with its long standing reputation, capabilities and reach provided the ideal partner for us,” he said.
VP of Global Sales and Marketing for BT Media and Broadcast, Mark Wilson-Dunn, said he was very excited by the new partnership with AAPT for the provision of media and broadcast network services to the fast-growing Australian market.
“Our ground breaking MPLS-based IP media network, purpose designed for the broadcast of live television and large media files, is growing at some pace around the world, particularly in the Asian and U.S markets.
“Joining this ecosystem will literally open up a world of opportunities for Australasian media businesses,” Mr Wilson-Dunn said.
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AAPT’S CONNECTED CITIES PROGRAM: The business of media has undergone massive transformation in the past few years with events now being broadcast in real time, globally, delivered across multiple platforms. Pre-recorded content is distributed and screened simultaneously across continents … there are no broadcast boundaries. Recognising the opportunities to utilise AAPT’s Extreme Performance network as the platform for world-leading connect, transfer and store services into and out of Australia, the company with its alliance partners is providing media organisations with the tools they need to collaborate domestically and internationally.
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