MaxCorp Analysts evaluates the IP Partnership of OPPO and Dolby. MaxCorp Consulting Inc is a full service Market Research & Consulting Company facilitating research needs across geographies & in various Industries.
OPPO is one of the world’s leading Smartphone manufacturers, a brand enjoyed by young people around the world. OPPO recently announced a global strategic intellectual property(IP) partnership with Dolby Laboratories, a developer of audio, imaging and voice technologies.
Dolby Laboratories of San Francisco, has the reputation of transforming the science of sight and sound into spectacular experiences. With the use of innovative research and engineering, Dolby creates amazing experiences for billions of audience worldwide using a collaborative ecosystem with artists, businesses and consumers.
Analyst at MaxCorp, evaluated a few key points from the IP partnership.
Dolby’s High-Efficiency Advanced Audio Coding (HEAC) and JPEG-HDR would enable OPPO to assimilate technologies. With the strategic partnership, OPPO will renovate its products and services by leveraging Dolby’s research and engineering available through intellectual property (IP).
High-Efficiency Advanced Audio Coding (HE AAC) is an international standard for audio encoding authorized for use by Dolby Laboratories to hundreds of companies around the world. HE AAC technology would provide good sounds at a low bitrates and this technology would be budget friendly for the OPPO ’s application technology.
JPEG-HDR is part of the static image encoding standard while storing data in a highly dynamic range of 8 bits or more so users can sample the complete range during post-processing.
The advanced audio-visual technologies of Dolby’s offer very efficient audio transmission to a wide segment of consumers and media applications. The consumer can avail these high end technologies through the license packages and this could be creating goodwill for the Dolby’s partners and consumers.
Team MaxCorp analysed that, by partnering with Dolby, OPPO is inspiring a refashioning of their technology environment network. The Dolby's audio-visual technologies through IP partnership, OPPO will be able to create Smartphones with striking user familiarities.
Interestingly, Dolby makes its technologies available through certified packages, which will empower the company's partners to generate standards for themselves as well as their customers.
The OPPO IP Department had quoted that the partnership will facilitate them in creating more remarkable Smartphones with technological innovations and spectacular user experiences.
In the past, Dolby has had its product and technology on other Smartphones such as Lenovo Phab2, ZTE Axon 7 mini and Nokia 6. The dynamic sound technology of Dolby, which is well-known in marketplace with the ATMOS, is already being used by many Smartphones producers.
Although in the current agreement there is no mention of scope for the Atmos Technology, but it would not be a surprise if in the near future we experience it in OPPO devices.
The MaxCorp Team perceives that this could be an important transformation in the ICT sector. MaxCorp hopes that the strategic partnership between OPPO and Dolby Laboratories is going to generate enormous impressions in the forthcoming years.
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