Web Design & Development Blog

Web Design Trends 2019 that will help you build a solid web presence

Web Design Blog

The design of your website plays a huge role in building the web presence of your business. This means that your website design will determine how competitive your business will be in the global market. Research has proven that over 70% of consumers judge the trustworthiness and reliability of your business by the design of your website – buttressing our earlier statement.

Your website is what most prospective customers (over 90%) check before purchasing from you as proven by a recent study. The reputation of your business brand depends majorly on how good the design of your website is.

Trends come and go year in and year out, which is why you don’t have to follow every trend out there as most of them may be fads. You need to hire web designer  to inform you of trends that will make a positive impact on your business and those that are just fads.

In this article, we’re going to explore the different web design trends of 2019 that will help you build a solid web presence and stay competitive. Let’s take a look at these trends.

Integration of Mobile Design

Mobile websites are taking over desktop websites. This is because more people use their mobile devices to use the internet rather than their PCs.

This means that your web design needs to contain mobile device support.

Google reported that over 40% of Google users make use of their mobile devices to search for something online. This report in itself shows that web design that supports mobile devices is an easy way to make your business remain relevant and competitive.

You want to hire dedicated developers that will make your web design mobile friendly and will prevent you from losing prospective customers.

Strong UI

A strong user interface is significant for any website. This is because if users cannot easily navigate through your website, the probability of purchasing from your business is reduced.

A Forrester research which revealed that UI design increases web conversion by over 150% backs this statement.

This is why it’s essential that the web designer ensures that the user interface and user experience design of your website is top-notch.


White Spaces

Having plenty of white spaces in your website design is now common because it makes it easy for visitors to navigate through your website. This web design trend also makes it easier for users to pay attention to vital elements on the web pages.

Space, however, doesn't have to be white; it just needs to be without graphics or pictures. Better user experience and strong conversion rate are fostered with this trend.

Most software development companies in the USA have already adopted this trend. There is an expectation that this trend will continue, which helps companies remain competitive.


The speed of your website determines the user conversion rate you will have. A lot of web designers may entice you into getting sites that load slowly as a result of a beautiful aesthetic – this is not good for your business, though.

If your website does not yield a good conversion rate, it’s as good as useless regardless of how beautiful or pleasing to the eye it is. It’s also critical to note that Google gives priority to websites that have fast loading times from its ranking system.

This means that prioritizing loading time of your website will help build a strong web presence for your business.

Captivating Video Background

Immersive videos captivate users without slowing down the website. Reports also state that video played a significant role in boosting the SEO ratings of websites.

This means that the more time users spend on your website, the better your website rating and this is why videos are a strategic element of web design.

These immersed, amazing videos placed by developers amuses users while generating a good user experience for them. More businesses will incorporate the use of video in their web design to stay competitive in 2019.

When you hire dedicated developers who make this a focal point in your overall design, you’re success increases

Unique Graphics and Illustration

One of the best ways to stand out while building a substantial web presence for your business is by not making use of common website templates. Even though web templates are now customizable, most companies will still be lost in the crowd using the same basic models.

Customized graphics and illustration will give your business brand a unique web presence. Some software development companies in USA have adopted the use of unique illustrations to differentiate their websites from others.

For your business to stand out and remain competitive, you have to adopt this trend.

Bold Colors and Gradients

A color is a significant tool for visual communication available. A University of Winnipeg study revealed that over 60% of people assess a product based on its color.

Choosing the right color also improves market share and makes words more visually attractive. This means that selecting the right colors for your website can help increase user engagement and conversions.

To differentiate your business from others and have a competitive edge, making use of bold colors is a good choice. Gradients, on the other hand, go with bright colors when it comes to web design.

Gradients have been a trend for a very long time because they give web design an air of vitality without making the website look too busy. Many software development companies in the USA have adopted the use of bold colors and gradients to differentiate themselves.

You can look to hire dedicated developers that help businesses choose the right colors and gradients so as not to overwhelm their websites.

Wrapping Up

Your website is an essential component of your business and your brand. Which is why you should keep up with web design trends so as not to be left behind.

It’s vital that you only adopt trends that will have a positive impact on the brand of your business and improve user engagement. Hiring web designers will help you differentiate between key trends and fads.

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