Web Design & Development Blog

Why an Understanding of UI and UX is Now Vital to Web Development Success!


When developing a web site, the way the user will ultimately interact with that site has become very important to the ultimate success of the project.


After all, if your site is slow…if it has confusing navigation…if it doesn’t provide easy access to the information visitors want to access…visitors are not going to stick around for long – especially not long enough to buy your products or services or take the action that you want them to take. After all, if your site is slow…if it has confusing navigation…if it doesn’t provide easy access to the information visitors want to access…visitors are not going to stick around for long – especially not long enough to buy your products or services or take the action that you want them to take.

That’s why website developers today must be familiar with both UI, or User Interface, Design, and UX, or User Experience, Design.

So What is UI?

UI stands for the user interface, which is basically how users interact with a computer.

Back in the 1970s, this meant using a “command line interface” but now with all the advancements that have occurred, users can take advantage of graphical interfaces that make things quicker and easier.

The first graphical interface was developed at Xerox PARC in the 1980s and allowed users to submit commands through icons, buttons, menus, and checkboxes.

Things have evolved since then – first with the point and click the mouse and later with touch-screens and even screen-less interfaces such as voice, gesture, and light.

What is UX?

UX, on the other hand, refers to User Experience. UX basically arose out of the advancements in UI.

The type of experience that users have on the sites they visit and the devices they interact with is important to understand, as this interaction colors how they feel, both positive and negative.

Don Norman, a cognitive scientist, is credited with coining the term, “user experience” in the 1990s.

He defined it as follows: “user experience encompasses all aspects of the end user's interaction with the company, its services, and its products.”

Why Both UI and UX Are Important to Web Developers Today

Advancements have created a marketplace where developers at any top website development company in USA must have an excellent grasp of how clients and customers will use and interact with their creation – and this comes squarely down to UI and UX.

Web developers must take the time to really consider their design and how it will be used. By doing this and by understanding UI and UX and how they work together the developer can significantly improve the product design itself.

In other words, both elements, UI and UX, have become crucial to how a product or site is ultimately received.

UI and UX design work closely together and require significant skill and knowledge from a web developer. This is even though UI and UX are very different parts of the process.  UX Design is more about being analytical of the entire process while UI Design is closer to what we refer to as graphic design, though the responsibilities are somewhat more complex.

Here are Some Keys to Keep in Mind When Considering UI and UX:

The first thing to keep in mind when considering user interface and user experience is the acronym “KISS” which stands for “Keep It Simple Stupid.”

KISS is basically a law in the world of marketing but it also can be applied to web development.

What you need to keep in mind is that the technology you choose may never end up mattering because the product itself fails.

Many startups go with a scaling technology and spend time and energy on a robust build, only to find out that there’s no market for their product.

For that reason, whenever you want to build a product from scratch often the best option to go with is the easiest one.

A landing page with Wordpress or Unbounce could well be enough. Maybe even a static page faking what you're trying to solve would work.

The next thing to consider when it comes to UI and UX is your personal project requirements.

You need to develop a good idea of what your visitors expect and what you want to provide them.

Products should be built for their users. What product do you want to build? How can you create the best user experience? Think about who will be using your system. Will they work on desktops or tablets? Will they access things via a mobile connection (as 60% of all users currently do)? Should there be a desktop-style application? What browsers will be used most often?

Next, you should consider taking advantage of open source technologies when possible.  

These solutions prevent you from having to build everything from scratch. This will save you a lot of time and is probably more secure (many heads are better than a few).

You’ll also be able to focus on the business side of things and on making your product stand out. 

Once you’ve singled out a prospective open source technology, you should run through a checklist. 

What kind of license does it have? Does the language or framework have the features you or your developers need? How many core developers are there? 

Finally, when it comes to making the most of UI and UX you should properly assess your developers. 

This means you really need to determine your developers’ skills and knowledge when it comes to UI and UX. Pay particular attention to their expertise in various frontend technologies.

If you have to decide on a front-end technology and you have three strong Angular developers, you should probably work with those. Moving fast can be important, and it’s quite an advantage to have people who are in their comfort zone instead of learning a new technology. 

Regarding your decision to hire dedicated developers for your project, be sure to check the following: can you find enough quality developers for the desired technology? How much do you need to pay them?

The Bottom Line …

If you are a small startup, getting to market is more important than having the perfect UI and UX.

You probably won’t have all the required knowledge at an early stage, but you can fine-tune and optimize things or change tech stacks as you grow (and have the requisite budget).

It’s important to keep in mind that quality is a matter of doing things properly. Technology isn’t the only thing that matters: you need the right design, the right requirements, the right testing procedures, and so on. 

Find web or top app developers USA developers who are cognizant of UI and UX and who are willing to “go the extra mile” to ensure your site or product presents users with an ideal user interface and experience. That will make a decision to hire dedicated developers that will bring the complete skill set to the table. They’ll be equipped to create you the best possible project.

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